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Tag Archives: answer

COVID-KG uses AI to scan thousands of studies to answer doctors’ coronavirus questions

July 3, 2020   Big Data

The number of studies about COVID-19 has risen steeply from the start of the pandemic, from around 20,000 in early March to over 30,000 as of late June. In an effort to help clinicians digest the vast amount of biomedical knowledge in the literature, researchers affiliated with Columbia, Brandeis, DARPA, UCLA, and UIUC developed a framework — COVID-KG, for “knowledge graph” — that draws on papers to answer natural language questions about drug purposing and more.

The sheer volume of COVID-19 research makes it difficult to sort the wheat from the chaff. Some false information has been promoted on social media and in publication venues like journals. And many results about the virus from different labs and sources are redundant, complementary, or even conflicting.

COVID-KG aims to solve the challenge by reading papers to build multimedia knowledge graphs consisting of nodes and edges. The nodes represent entities and concepts extracted from papers’ text and images, while the edges represent relations involving these entities.

COVID-KG ingests entity types including genes, diseases, chemicals, and organisms; relations like mechanisms, therapeutics, and increased expressions; and events such as gene expression, transcription, and localization. It also draws on entities annotated from an open source data set tailored for COVID-19 studies, which includes entity types like coronaviruses, viral proteins, evolution, materials, and immune response).

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COVID-KG extracts visual information from figure images (e.g., microscopic images, dosage response curves, and relational diagrams) to enrich the knowledge graph. After detecting and isolating figures from each document with text in its caption or referring context, it then applies computer vision to spot and separate non-overlapping regions and recognize the molecular structures within each figure.

COVID-KG provides semantic visualizations like tag clouds and heat maps that allow researchers to get a view of selected relations from hundreds or thousands of papers at a single glance. This, in turn, allows for the identification of relationships that would typically be missed by keyword searches or simple word cloud or heatmap displays.

In a case study, the researchers posed a series of 11 questions typically answered in a drug repurposing report to COVID-KG, like “Was the drug identified by manual or computation screen?” and “Has the drug shown evidence of systemic toxicity?” With three drugs suggested by DARPA biologists (benazepril, losartan, and amodiaquine) as targets, they used COVID-KG to construct a knowledge base from 25,534 peer-reviewed papers.

Given the question “What is the drug class and what is it currently approved to treat?” for benazepril, COVID-KG responded with:

 COVID KG uses AI to scan thousands of studies to answer doctors’ coronavirus questions

The team reports that in the opinion of clinicians and medical school students who reviewed the results, COVID-KG’s answers were “informative, valid, and sound.” In the future, the coauthors plan to extend the system to automate the creation of new hypotheses by predicting new links. They also hope to produce a common semantic space for literature and apply it to improve COVID-KG’s cross-media knowledge grounding, inference, and transfer.

“With COVID-KG, researchers and clinicians are able to obtain trustworthy and non-trivial answers from scientific literature, and thus focus on more important hypothesis testing, and prioritize the analysis efforts for candidate exploration directions,” the coauthors wrote. “In our ongoing work we have created a new ontology that includes 77 entity subtypes and 58 event subtypes, and we are re-building an end-to-end joint neural … system following this new ontology.”

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Is The Cloud Right For You? The Short Answer

April 10, 2020   SAP
 Is The Cloud Right For You? The Short Answer

If you want flexibility, cost-efficiency, and offsite access, then there can be no doubt the cloud is for you.

Pros and cons of cloud ERP

As a significant proportion of the world’s workforce gets used to working via cloud services from home, it is very hard to make a case against the cloud.

In recent weeks, our teams have done everything from holding marketing meetings online to doing virtual project kick-offs in which major ERP projects have been launched with participants scattered across multiple locations.

Working from anywhere in the world on any device is a lot more compelling as a selling point when your city is in lockdown.

The truth is that the advantages of cloud fit very well with the way we live and work now, whether we are in a crisis or not. Many more businesses will be wondering about moving ahead with cloud projects even in better times.

However, there are still legitimate concerns about the cloud, and we should honor them with our time. So here goes.

Downtime

Since cloud computing is Internet-based, outages are possible. But with the majority of the world working at home for at least some part of the next few months, the pros are in your favor.

In the event of a disaster, hosting data offsite in a cloud environment ensures its safety.

Security

You must trust your provider to take care of your data and maintain its data centers. Small and midsize businesses without hardware or access to IT specialists usually have less of a problem with this concept than big corporations. But if you are nervous, rest assured that all reputable vendors provide information about security at their data storage centers. SAP, for example, has an entire website – the Trust Center – based on sharing information about cloud security, privacy, and compliance.

Control and flexibility

Selecting a trusted partner is key here. When you work together as a team to scope and implement your system, you are not handing over control but rather inviting in experts who can help and advise you.

You get advice on the most efficient way of organizing your processes, for example. We recommend always listening to these recommendations, as they invariably lead to smooth-running ERP systems.

Technical issues

If you experience technical issues with a cloud system, you may need to call on support outside your organization. Make sure you know what support is on offer and who to call.

If you understand your responsibilities and the responsibilities of the cloud vendor, there will be less scope for problems.

Partners are very useful here, as they can help you escalate problems with big vendors because of their contacts. In many instances, they can assist you directly via their own help desks.

Lock-in

Vendors are very aware that the cloud model gives you the power to switch providers and are therefore keen to give you the very best service to persuade you to stay. This can only be positive! Take comfort in this and enjoy the updates they roll out quarterly and the education and events they offer. If you are not getting great treatment, you might not be with the right partner or the right brand.

Terms and benefits

The cloud refers to data that you can send and access from a remote server. Your data and applications are hosted on someone else’s server rather than on hardware on your own premises.

Benefits include:

  • Flexibility
  • Cost-efficiency
  • Ease of use
  • Backup and recovery
  • Offsite access

A good cloud service provider will offer business advice going into implementation and support afterward. You are, in effect, getting the benefits and expertise of an IT department without having to have one of your own.

In Cloud Solutions is a cloud-first company dedicated to working closely with businesses in all sectors. The company focuses on SAP Business ByDesign, the all-in-one cloud ERP for the mid-market.

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Microsoft’s AI learns to answer questions about scenes from image-text pairs

October 8, 2019   Big Data

Machines struggle to make sense of scenes and language without detailed accompanying annotations. Unfortunately, labeling is generally time-consuming and expensive, and even the best labels convey an understanding only of scenes and not of language.

In an attempt to remedy the problem, Microsoft researchers conceived of an AI system that trains on image-text pairs in a fashion mimicking the way humans improve their understanding of the world. They say that their single-model encoder-decoder Vision-Language Pre-training (VLP) model, which can both generate image descriptions and answer natural language questions about scenes, lays the groundwork for future frameworks that could reach human parity.

A model pretrained using three million image-text pairs is available on GitHub in open source.

“Making sense of the world around us is a skill we as human beings begin to learn from an early age … The more we interact with our physical environments … the better we become at understanding and using language to explain the items that exist and the things that are happening in our surroundings,” wrote Microsoft senior researcher Hamid Palangi in a blog post. “For machines, on the other hand, scene understanding and language understanding are quite challenging to hone, especially with only weak supervision, essentially the indirect learning people are able to leverage so well.”

As Palangi and colleagues explain, image captioning and visual question answering quality algorithms usually underperform for three reasons: (1) They can’t leverage context to describe images and perform reasoning about them; (2) they’re not tapping large-scale training data for pre-training; and (3) their architecture isn’t designed to perform well on language, vision alignment, and language generation tasks. The team sought to overcome those with an architecture comprising an encoder (which learns numerical representations of data it’s given) and a decoder (which converts the encoder’s representations into human-interpretable information) pre-trained together and optimized for two kinds of predictions. They say that it created better-aligned encoder and decoder representations in the end, allowing them the use the same model for objectives as different as image captioning and visual question answering.

 Microsoft’s AI learns to answer questions about scenes from image text pairs

Above: Qualitative examples on COCO and VQA 2.0.

Image Credit: Microsoft

The researchers evaluated VLP’s ability to caption and reason over images on publicly available benchmarks, including COCO, Flickr30K, and VQA 2.0. They report that it not only outperformed state-of-the-art models on several image captioning and visual question answering metrics, but that it managed to answer questions about images (like those having to do with similarity in clothing design) with which previous models trained only on language struggled.

“With smart model design and smart data selection, we can capitalize on existing publicly available resources to reach even greater heights in language and scene understanding, as evidenced by VLP,” wrote Palangi. “With VLP, we believe we show the potential of unified models to reach the levels of language and scene understanding necessary to successfully complete a variety of distinct downstream tasks — single models that complete multiple tasks efficiently without sacrificing performance. That means more effective and capable vision-language systems without the costs of several separately trained models to achieve the same goals.”

The team leaves to future work strengthening the model’s architecture while adding more data during pretraining.

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CRM Experts Answer The Question – What is Microsoft Dynamics 365?

April 10, 2019   CRM News and Info

Microsoft Dynamics 365 is being called a “game changer” and “the next generation of intelligent business applications.” But with all the different options, many people are still a bit unclear and ask, “But Really… What is Microsoft Dynamics 365?”

Is it ERP? Is it CRM? And how does it compare with the Microsoft Dynamics solutions that we’ve used before (AX, NAV, GP, SL, CRM)?

To help clear up some of the confusion, we have done our best to cut through the marketing hype to help you understand just what Dynamics 365 is and what it could mean to your organization.

20 Dynamics experts, including 6 of our expert members of the CRM Software Blog, have contributed their expertise in the white paper: “But Really… What is Microsoft Dynamics 365?”

Our panel of expert contributors includes:

Download the white paper: “But Really…What is Dynamics 365?” then contact a partner to start a conversation about how Microsoft Dynamics 365 can be a “game changer” for your company.

Request a free automated price quote for Microsoft Dynamics 365 at www.crmsoftwareblog.com/quick-quote.

By CRM Software Blog Writer, www.crmsoftwareblog.com

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How can i plot graph without getting long result answer of inexact coffecient?

February 5, 2019   BI News and Info
 How can i plot graph without getting long result answer of inexact coffecient?

wn = 100;
aap = 0.2;
ome = 9;
Solve[{(2 x + 2) ((dco – wnaa px)^2 + 1) + 4*ome*x == 0}, {x}]
Plot[{x /. %}, {dco, -40, 0}]

i am using this code and getting the right graph. but the Problem is that i do not want the result in this form as it is showing like this-
{{x -> 0.0333333 (-10. + dco) + ((0.0000208333 –
0.0000360844 I) (-137200. – 16000. dco –
400. dco^2))/(-6560. – 1371. dco – 60. dco^2 – 1. dco^3 +
5.19615 Sqrt[
99259. + 143320. dco + 24722. dco^2 + 1160. dco^3 +
19. dco^4])^(
1/3) – (0.00833333 + 0.0144338 I) (-6560. – 1371. dco –
60. dco^2 – 1. dco^3 +
5.19615 Sqrt[
99259. + 143320. dco + 24722. dco^2 + 1160. dco^3 +
19. dco^4])^(1/3)}, {x ->
0.0333333 (-10. + dco) + ((0.0000208333 +
0.0000360844 I) (-137200. – 16000. dco –
400. dco^2))/(-6560. – 1371. dco – 60. dco^2 – 1. dco^3 +
5.19615 Sqrt[
99259. + 143320. dco + 24722. dco^2 + 1160. dco^3 +
19. dco^4])^(
1/3) – (0.00833333 – 0.0144338 I) (-6560. – 1371. dco –
60. dco^2 – 1. dco^3 +
5.19615 Sqrt[
99259. + 143320. dco + 24722. dco^2 + 1160. dco^3 +
19. dco^4])^(1/3)}, {x ->
0.0333333 (-10. + dco) – (
0.0000416667 (-137200. – 16000. dco – 400. dco^2))/(-6560. –
1371. dco – 60. dco^2 – 1. dco^3 +
5.19615 Sqrt[
99259. + 143320. dco + 24722. dco^2 + 1160. dco^3 +
19. dco^4])^(1/3) +
0.0166667 (-6560. – 1371. dco – 60. dco^2 – 1. dco^3 +
5.19615 Sqrt[
99259. + 143320. dco + 24722. dco^2 + 1160. dco^3 +
19. dco^4])^(1/3)}}
i want my ans in interpolation form.
i think you can help me.

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6 questions you must answer to identify your best way to implement AI

June 15, 2018   Big Data
 6 questions you must answer to identify your best way to implement AI

Commodity artificial intelligence-as-a-Service (AI-aaS) offerings are popping up everywhere. Just as you can whip out a credit card and spin up a virtual data center in Amazon, Microsoft, or Google’s cloud, you can now call on previously trained machine learning clusters to handle your AI chores.

Using an API, you can upload a photo library to Google Cloud Vision or Amazon Rekognition to have the program scan it for objects, faces, logos, or terms of service violations in seconds, for fractions of a penny per image. Any business can now deploy the same technology used by the Google Photos app and Amazon Prime Photos to automatically categorize and label smartphone snaps based on the people, objects, and landmarks inside them.

Real estate companies use image recognition to allow prospective home buyers to search for houses whose appearance pleases them. Car companies like Kia use AI to customize marketing campaigns based on the photos people post to social media. Cities can also use the technology to understand traffic patterns and make better decisions about infrastructure projects. And so on.

This all sounds wonderful, revolutionary, and scalable, but as with other commoditized technologies, the off-the-shelf, one-size-fits-all approach doesn’t work for all companies or business goals, which raises the question: For your AI needs, should you choose a commodity cloud AI service or opt for a more comprehensive custom solution? As AI becomes more and more critical to businesses, three basic options have emerged:

  1. Use a commodity AI-aaS offerings such as Amazon AI (including Rekognition), Clarifai, CloudSight, Google Cloud Vision, IBM Watson, or Microsoft Cognitive Services. These offer a relatively narrow range of AI functions, mostly enabled via APIs for text and image recognition, as well as natural language processing (NLP).
  2. Engage third-party applied AI companies that specialize in a broader and more customized range of vertical AI services. This sometimes involves an on-premises solution for companies that don’t want to share their data in the cloud, or focuses on a particular vertical, such as finance, health care, marketing, or retail.
  3. Build out a full-stack machine learning system from scratch, using your own experts and data. This is by far the most complex option and is primarily for organizations where AI is essential to their core value and revenue.

Each of these options makes sense for certain kinds of business users. Exactly which one is your best option depends on how you answer the following questions.

1. What kind of AI jobs do you need to do?

AI is helpful in a wide range of business use cases, including predictive analytics, forecasting, process optimization, personalization, and many others. But while IBM Watson offers some additional analytics and language processing tools, many commodity AI-aaS vendors are focused on the tasks most commonly associated with machine learning: text and image recognition. These serve as out-of-the-box solutions for specific, narrow tasks for organizations that have main functions that do not center around AI — say, a local law enforcement authority that wants to quickly scan image databases against a picture via facial recognition, or editorial sites that want to moderate comment sections (or images) for objectionable content.

If you have any other or more complex AI needs in addition to those clearly defined tasks, or massive amounts of data (proprietary or otherwise), you’ll likely want to engage an applied AI partner, or embark on your own internal full-stack AI setup (more on that later).

2. What kind of volume can you afford?

Image and text recognition services are increasingly commoditized, and sometimes even free at low volumes. But if you’re doing them at scale, the costs can grow exponentially.

Say you’re running a small photo-sharing service and need to scan and analyze 10,000 individual images a month to ensure they don’t contain objectionable content. On Amazon Rekognition that would cost $ 10; Google Cloud Vision would charge you $ 13.50, but that also includes label detection (i.e., identifying whether it’s a picture of a cat, a bicycle, a bagel, etc). Label detection would also be useful for, say, realtors who want to flag kitchens featuring particular types of cabinets or countertops, or doctors who need to identify different types of skin lesions.

If you were operating on the scale of Pinterest, however, whose users upload 14 million images a day, the economics of image safety search would change significantly. Even at the steeper discounts offered for large volumes of images, it would cost a service of that size about $ 16,500 a day — just over $ 5.1 million a year — with Google Cloud Vision.* Using Amazon would cost $ 10,600 per day and around $ 2.3 million annually.

Of course, the cost also goes up depending on how much information you’re asking the AI to provide. At its steepest discount, Google Cloud Vision adds another $ 0.0006 per image for detecting text, plus the same amount for detecting faces, logos, and landmarks, respectively; add all that to labeling and content scanning, and a service on the scale of Pinterest is looking at spending more than $ 17.6 million annually.

Suddenly those inexpensive commodity cloud services don’t seem so cheap anymore.

3. How good do the results have to be?

Though commodity AI-aaS machine learning models have been trained against very large data sets — as when Google used 200,000 images from the Metropolitan Museum of Art to train its BigQuery engine — that doesn’t mean they’re always going to produce accurate results.

Upwork recently published a comparison of six leading image recognition APIs to gauge how accurate they are at labeling images of animals, people, text, and objects. The test wasn’t rigorously scientific, but the results were fascinating.

Each AI engine’s predictions were on target with some images and far off base with others. For example, all excelled at identifying a parked car on an urban street, but some stumbled when shown two cats, the Grand Canyon, a bottle of wine, or three people standing on a sidewalk.

Shown a realistic portrait of a Western frontiersman leading his pack-laden horse, Google CV correctly identified it as a painting, while Watson suggested “camel racing” and Microsoft’s best guess was the surreal “person riding a surfboard on top of a book.”

A big advantage to going with an applied AI solutions provider or consultant (or running your own AI stack) is the ability to train the machine learning models in more customized ways and fine-tune the results to increase accuracy. For example, if you’re building a wine recommendations app, instead of just labeling a bottle as “wine” or “pinot noir,” you might want to drill down into more specifics, such as the vintner, region, or vintage. Or if, say, you’re a brewer who wants to automatically identify your beer’s logos on social media images even when they’re only partially showing and the bottles are tipped over — a stiff challenge in the facial and image recognition process known as occlusion — then you would benefit from an applied AI or DIY full-stack solution.

4. How much flexibility do you require?

Commodity AI-aaS offers far less control and flexibility than an applied AI or in-house full-stack solution in other ways, too. For example, Amazon Rekognition offers thousands of image labels, but not always ones your business needs. Amazon might be able to tag “kitchen” or “sink,” for example, but not necessarily “Kohl faucet” or “tile backsplash”. To add new labels or change how Amazon flags images for potentially objectionable content, you’ll need to request it. Amazon requires six to eight weeks to add new types of moderated content and does not promise to honor all requests.

Google Cloud Vision places limits on the size and number of images you can feed through the API at any time, and all services limit the kinds of files they will accept and types of data they can recognize. Amazon accepts only PNG and JPEG files, for example. Only three of the six AI-aaS vendors mentioned here offer optical character recognition (OCR) along with image recognition; only Clarifai accepts video as well as still images. In other words, if all your real- estate images are in RAW format, you may need to convert them first. If you want a service that reads the labels on images of wine bottles, you’ll want OCR.

The old Henry Ford line about how you can have a Model T in any color (as long as it’s black) applies to AI as a service — your options will be limited.

5. What kind of performance do you need?

Latency is the quiet killer for applications that require near-real-time image or text processing. Clarifai notes that its API responds within 200 to 400 milliseconds for a single image sent from inside the United States; add more images or video, or increase your distance, and the latency grows worse. CloudSight, on the other hand, needs from 6 to 12 seconds to respond, possibly because it relies on human crowdsourcing to manually tag some images.

As with all cloud services, reliability is also an issue; your ability to process text or images is entirely dependent on the availability of third-party servers. Anyone who’s suffered through the rare AWS or Google outage can tell you how frustrating that can be. Even one extended outage is one too many.

Having an AI stack on-site will largely negate the latency issue and give you more control over availability.

6. How much in-house expertise do you have?

AI engineers are in huge demand. Many organizations simply don’t have the necessary talent on hand, and recruiting that talent means competing for candidates with companies such as Google, Microsoft, Facebook, and Amazon, which are aggressively investing and innovating in the AI arena. And even if you do have the resources to hire top AI engineers, you’ll still have trouble finding ones who have domain expertise around your particular business.

If you’re just experimenting with incorporating AI into your business, or you want to offer basic low-volume AI functionality as a service to customers, then cloud-based services can be a good way to get started. But if you need more scale, greater flexibility, domain expertise, data privacy, or services that a commodity cloud service doesn’t offer, and you don’t have the desire or resources to recruit and hire a full AI team in-house, then finding a third-party applied AI provider is probably a better way to go.

While ramping up will be a business and technological challenge, creating your own full AI stack can be significantly advantageous for your organization in the long run, if AI is your core value. But for everyone else, getting on board with a AI-aaS solution or applied AI partner is essential. As noted by Harvard Business Review, AI is poised to be a transformational technology — on a par with the steam engine, electricity, and the internet. Organizations that don’t get ahead of that train are in danger of being run down.

*Google Cloud Vision’s pricing only accounts for volumes up to 20 million images per month. Presumably, there are discounts for higher volumes available upon request, but even then, the expense is considerable.

Ken Weiner is CTO at GumGum, an applied computer vision company.

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What’s the answer?

March 14, 2018   Humor

Posted by Krisgo

 What’s the answer?

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About Krisgo

I’m a mom, that has worn many different hats in this life; from scout leader, camp craft teacher, parents group president, colorguard coach, member of the community band, stay-at-home-mom to full time worker, I’ve done it all– almost! I still love learning new things, especially creating and cooking. Most of all I love to laugh! Thanks for visiting – come back soon icon smile What’s the answer?

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Why Gamification is NOT the Answer

June 19, 2015   Mobile and Cloud
Cognizant Peter Rogers Why Gamification is NOT the Answer
Peter Rogers

My colleague and most trusted technical mobility expert, Peter Rogers shares in this article why “gamification” is not the remedy for poor design.  Enjoy!

***

Having coming from a gaming background it is frustrating hearing the word ‘Gamification’ being thrown around as the universal answer to UX woes. Just as I thought I was the only one who realised Gamification was actually the question rather than the answer then along came Morten Grauballe with an amazing Blog that reaffirmed my faith in human understanding.

http://www.developereconomics.com/forget-about-gamification-it-is-all-about-the-gameplay-loop/

Gamification is a way of rewarding people for repeating an undesirable and monotonous task. In a previous blog I controversially mooted Shamification as a technique for shaming those who did not perform said monotonous task, instead of rewarding them. Approaches have included giving badges or certificates for doing something painful or even putting a game up as a side-activity to make sure users return back again to perform the painful task. Can you spot the actual problem here though?

Imagine a video game where the objective was to complete your timesheet and it had the most amazing reward system ever. Every time you played the ‘Timesheet 2000’ Arcade Game you were able to enter your timesheet score in a global leader board where the top ten people in the world were invited to a televised timesheet multiplayer event. Would I now enjoy entering my timesheet every month? No, I categorically would not! I would not put one pound (translation: UK currency) coin into that Arcade machine. I would rather buy asparagus, and I really do not like asparagus. Everything that makes entering a timesheet frustrating is still present: chasing down project codes; making sure time allocation dates are correct on the code; and trying to work out what to do with down time. It is the same with claiming expenses, there can be no better reward system than actually getting money in your account, however most people still hate doing their expenses.

The problem is of course the repetitive task itself. This fundamentally proves there is a hole in the Gamification mind-set that has been overlooked for too long. Instead, if we can identify user experience loops that have to be completed many times and make them joyful to complete then we are actually achieving the goal of driving up repetitive task completion. I remember in my younger years sitting happily on the sunny beach but being uncontrollably drawn to walk up the long winding steps to the café, just to put all my hard earned ten pence coins (how times change) into the local Galaxians machine. The Gameplay Loop was a simple line up the spacecraft with the space invader, allow for movement and then fire. The reward was a very satisfying animation of the space invader exploding with a satisfying sound effect. The more important space invaders actually changed their patterns if you shot at them whilst in motion, which made it even more satisfying to nail them. Likewise many days of my life were spent capturing monsters in bubbles and then popping them in Bubble Bobble. Sure the high score drives us on but it was a really satisfying gameplay loop.

Before Gamification become trendy, enterprises would shun years of video game experience when designing applications. Now the discussion has finally begun then we need to take the best parts of game design and use them for enterprise applications, as well as consumer apps. We begin this journey by starting with well-considered animations and transitions. Personally, I am a fan of very subtle animations on UI elements with occasional background animations that are not predictable. The use of audio is also important, especially when synchronised with animations. Imagine an image of a car, it can have headlights that flash occasionally and maybe at some random times it sounds a horn. On a touch screen display then there could be additional parts of the screen that you can touch for hidden features that you discover over time. Maybe pressing a different part of the background makes some noise or triggers a hidden feature. This is what designers call ‘playfulness’ but it has been basic game design for many years. Google Hangouts has used special text codes that trigger amusing animations (such as animal stampedes) in order to introduce new fun features over time and that require an “insider knowledge”.

The core experience needs to be engaging though and that means we need to deconstruct the application into a sequence of commonly executed user experience loops. If we go back to the timesheet application then Nintendo have always allowed a default set up to an on-boarding process which gets remembered for the next time round. So the first time you set your profile by changing a few default values and then they are remembered for the next time you arrive. When you actually enter your timesheet you only have to change a few fields and all of these are presented by pre-loaded pre-emptive pop-up menus. You could even have an avatar that represents your profile and who guides you though the process. As for expenses, it would be amazing to be able to capture receipts with your camera and automatically submit them, but image recognition software still presents a large barrier to a seamless experience even today.

Unity 3D itself has revolutionised the tool chain that developers can use for building games or game-like experiences and in the process lowered the bar to 3D graphics. Famo.us have introduced an amazing framework for animation and mixed mode 3D rendering which again allows application developers to include 3D into enterprise applications. Just recently Google, Microsoft and Mozilla agreed to work together to bring WebAssembly to most popular web browsers. WebAssembly enables a bytecode format for asm.js (which is ‘an extraordinarily optimizable, low-level subset of JavaScript’) which means that we can load, process and run JavaScript commands much faster. Unity also support Google Portable Native but it never really took off. Unity WebGL will output WebAssembly bytecode which will enable much high performance rendering of 3D in web browsers and I would assume Famo.us would be looking at supporting it in the future. Other gaming engines offer low entry points to gaming experiences as well such as Platino (http://platino.io/).

The message is simple, don’t reward somebody for doing an awful monotonous task, fix the awful monotonous task. Gamification is only a plaster or the proverbial lipstick for the pig.

************************************************************************

Kevin Benedict
Writer, Speaker, Senior Analyst
Digital Transformation, EBA, Center for the Future of Work Cognizant
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***Full Disclosure: These are my personal opinions. No company is silly enough to claim them. I am a mobility and digital transformation analyst, consultant and writer. I work with and have worked with many of the companies mentioned in my articles.
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Why Every B2B Marketer Should Answer Inbound Sales Calls this Quarter

January 22, 2015   Salesforce

One of my New Years’ resolutions for 2015 was to gain a better understanding of our customers’ needs. So last week, I did something that most marketers rarely do: I answered inbound sales calls.

This might sound unusual, but here at RingDNA, part of our mission is to fully understand what our customers need to realize their full potential. So our whole team—from our CEO and C-Suite on down to the management level – regularly talks to current and potential customers. This helps us ensure that we’re strategically aligned with our customers’ needs.

The Best Way to Align with Sales: Talk to Your Customers

Pick up the phone Why Every B2B Marketer Should Answer Inbound Sales Calls this QuarterA lot of analysts talk about the importance of aligning marketing with sales. But without actually talking to potential customers, it’s all-too-easy to become disconnected from the real reasons our prospects pick up the phone to call us.

There’s simply no better way to understand your customers’ needs than to actually talk to them. So this year, I’m challenging all B2B marketers to get on the phone with prospects (or at least listen in on some real sales calls.) Think of it as market research.

I think you’ll find – as I did – that actually talking to prospects and customers makes you a better marketer. Here are a few benefits to talking to customers first-hand.

Gain Insight Into Where to Refine Your Content

While taking inbound sales calls, I had the opportunity to speak to a few customers that were confused about various aspects of our functionality. With great dashboards, I may know which efforts are driving leads, opportunities and revenue. But I would have no visibility into whether required more in-depth information about certain aspects of our functionality. By actually talking to leads, I could identify a few areas where I can provide better education to our base of prospective customers.

Better Understand Your Customers’ Pain

Remember that in this day and age, when a prospect calls you, there is usually a really good reason.  Actually speaking to customers gave me far more insight into the sorts of pain points that were inspiring leads to pick up there phone. That knowledge can help me do a better job of creating content that resonates with other customers experiencing similar pain points.

Learn The Most Important Things to Emphasize

Your sales team may be closing deals, but do you truly know why? Do you know which features your customers truly can’t live without? By taking inbound sales calls, you can gain a better understanding of the features that your prospects are most excited about. It comes as no surprise that they might not be the features that you think are most important.

For more tips on how to better understand your customers pain points and needs, check out our free eBook, Socratic Sales: The 21 Best Sales Questions for Mastering Lead Qualification and Accelerating Sales.

banner socratic sales Why Every B2B Marketer Should Answer Inbound Sales Calls this Quarter

Recommended article: Chomsky: We Are All – Fill in the Blank.
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Startups are digging the data to help marketers answer tough questions

January 6, 2015   Big Data

This sponsored post is produced by Microsoft.

How much extra reach is social media adding to your broadcast advertising spend? What creative approaches are clicking with customers and turning them into advocates for your brand? Where are your competitors winning on social media, and where are they vulnerable? What’s the real ROI on your social media spending?

These are some of the toughest questions in marketing, the ones that lead even seasoned pros to start mumbling about “gut instinct” and anecdotal evidence. This is where the chain of hard metrics dissolves into the mists of uncertainty, the edge of the map beyond which lie monsters.

Fortunately for big brands, an intrepid band of explorers are helping to chart out this undiscovered country, applying the kind of big data analytics that has only recently become broadly accessible through the power of the cloud.

iTrend is a cloud-based competitive intelligence platform that uses social analytics to get a precise bead on the strategies of other players in the marketplace to identify potential weaknesses and opportunities. iTrend presents the data through clear visuals, dashboards and heatmaps that make it easy for business users without hardcore data skills to figure out where competitors are gaining traction, where their social influence is coming from, what people like and hate about their products and more. The company launched in 2013 and was able to rapidly deploy and scale its service by taking advantage of Microsoft Azure cloud platform. It counts the World Health Organization, Dell Computer, Couchbase and Microsoft among its clients.

Heroic.ly helps brands optimize their marketing and media spend by using predictive analytics to automatically segment and value customers by where they are in the buying journey.  By continuously monitoring your campaigns, media and content efforts Heroic.ly helps marketers identify when and how many customers are moving from engagement and awareness to active consideration and intent to buy. Using statistical analysis, Heroic.ly helps identify when/why/where to make campaign, media and site strategies changes in order to achieve a higher ROI. Plus, marketers will be happy to receive reports full of “customers, dollars and cents” information making budget justification requests more straightforward and spend decisions easier.

Tomorrowish is a B2B service with a consumer-facing front end product that captures, curates, and records the real-time social conversations accompanying a live or broadcast video so that time-shifting viewers can enjoy the full social experience without spoiling the ending. Think of it as a Social Media DVR. The platform displays social media comments (Tweets, Facebook posts, etc.) synchronized to a video event such as a TV show or commercial spot, with the ability to search and filter based on keywords and users, and a contextually-aware filtering system that brings the best and most popular comments to the fore. As a tool for marketers, this could help put the meat on the bones of more broad-based omnichannel social analytics.

iSpot.tv connects paid TV advertising to digital media to give brands a clear picture of how their commercial spots are landing with consumers. The platform monitors the top 100 TV channels to capture which spots are running when, and correlates that information with real-time social and video analytics to measure brand sentiment, shares, mentions and viewing patterns. The result is a dashboard that gives marketers a precise read on the total paid plus earned reach of every spot, including an efficiency score that measures performance against the discrete media cost of each instance so media buyers know exactly what networks, time slots and versions of each spot are getting them the biggest bang for the buck. The dashboard also provides an industry-wide view of who’s on the air when, so brands can rate their performance against competitors.

logo placeholder Startups are digging the data to help marketers answer tough questions

Top Spenders in TV Advertising 711x600 Startups are digging the data to help marketers answer tough questions

These are just a few of the startups using the power of the cloud and advances in data analytics, visualization and machine learning to solve some of the enduring mysteries of marketing and media.

For CMOs and others tasked with attaching real ROI numbers to marketing spend, services like these are one way organizations can get fast answers to critical questions.

However, these kinds of tactical approaches are the only the beginning of the larger conversations that big organizations need to have around data-driven marketing processes. The real progress starts when brands are able to systematically and strategically incorporate useful data from multiple sources, including internal systems, into all aspects of decision-making. Getting to that point will take more than just a cool startup with a clever solution.

Tzahi (Zack) Weisfeld is Head of Microsoft Ventures Europe and Global Accelerators Program. Business Insider (May 2014) named Zack as one of the 10 top Most Influential Israelis in Tech Worldwide.


Sponsored posts are content that has been produced by a company that is either paying for the post or has a business relationship with VentureBeat, and they’re always clearly marked. The content of news stories produced by our editorial team is never influenced by advertisers or sponsors in any way. For more information, contact sales@venturebeat.com.


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