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Young Rock’ Had The Largest Digital Launch Of Any NBC Comedy Ever

March 10, 2021 Humor

Streaming viewers smell what “Young Rock” is cooking. Dwayne “The Rock” Johnson’s new sitcom debuted to the largest digital audience of any NBC comedy ever, TheWrap has learned.

NBC executives are no jabronies.

At this point, “Young Rock’s” Feb. 16, 2021 series premiere (and its encores) has amassed a 3.4 rating in the adults 18-49 demographic and 11.8 million total viewers. Since those numbers include digital platforms — Hulu, the NBC app and Peacock — we really can’t compare them to programming on another network. But we can tell you that using NBC’s in-house data, multiplatform ratings for the “Young Rock” debut are lower than only the network’s “This Is Us” season premiere last fall.

We can also look at “Young Rock’s” growth. The series premiere drew a 1.0 rating in “live” TV viewing. With three days of delayed viewing, that linear-only number grew to a 1.4. Then add another 0.7, or another one-third of the overall viewing, from digital alone during the same 72-hour time period.

Nielsen does not measure proprietary digital offerings. The TV ratings currency company does not yet measure Peacock viewing and its Hulu data should still be considered in the infancy stages.

“Young Rock” is also the most “multigenerational” comedy of the 2020-21 season, according to NBC research, meaning more 50-year-olds watched the series premiere with a minor (under 18) than any other sitcom on broadcast television. If bringing the family unit back together isn’t presidential, we don’t know what is.

We’ve got another interesting tidbit about the comedy, which sees Johnson telling his life story during a 2032 presidential run. USA Network’s Monday, Feb. 22 encore of NBC’s “Young Rock” premiere, immediately following WWE’s flagship wrestling program “Raw,” was the highest-rated (in 18-49) post-WWE telecast in nearly a year.

That means a six-days-later rerun of a series that already aired for free on broadcast television drew better ratings in the key demo for entertainment programming than a whole bunch of original episodes for other shows. USA Network tends to slot WWE-adjacent programming following “Monday Night Raw” — like “Stone Cold” Steve Austin’s “Straight Up Steve Austin” — but the “Young Rock” repeat left a pandemic’s worth of regularly scheduled stuff pinned to the canvas.

“Young Rock” airs Tuesdays at 8/7c on NBC. The series is on a brief hiatus until March 16.

Source: The Wrap

‘Coming 2 America’ Scores Biggest Streaming Opening Weekend Of The Past Year

‘Wild N’ Out’ Sets Its Return On MTV For April 6th!

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GE Digital Launching Solution to Optimize Airline Function via Teradata Vantage

February 20, 2021 BI News and Info

GE digital optimizes airline function with teradata vantage.jpg?width=640&height=336&ext= GE Digital Launching Solution to Optimize Airline Function via Teradata Vantage

Flight Data Link integrates flight analytics with operational business data

Integrating with Teradata Vantage helps airlines eliminate silos and cost-effectively query all their data to get a complete view of the business

GE Digital and Teradata today announced the release of a new GE Digital software solution that integrates with Teradata Vantage, the cloud data analytics platform, to provide blended enterprise and operations data in an aviation-specific data model. The solution, Flight Data Link, helps accelerate airlines’ digital transformation – driving reduced expenses and greater insights into operations by integrating customer, maintenance, and supply chain data.

Flight Data Link allows flight data from GE Digital’s Event Measurement System (EMS), a comprehensive flight data processing system delivering fast, accurate, and actionable insights, to be made available through Teradata Vantage. Vantage powers an enterprises’ data analytic ecosystem – integrating all relevant data into a single platform to make analytics available across the enterprise. By merging flight data with operational data in Vantage, airlines are able to perform complex analysis of multiple flights across their fleets. Combining EMS and Vantage helps airlines connect the dots from operational data to flight data, giving them the ability to gain new insight across their airline.

“We’re proud that GE Digital’s innovative new product will utilize our Vantage platform, leveraging Teradata’s world class platform for aviation analytics so that leading airlines across the globe will be able to use data as their greatest asset,” said Scott Collins, VP Global Partnership Organization at Teradata. “Vantage provides GE Digital with the flexibility of a multi-cloud platform that makes it easy to deliver their new offerings and the two companies are also working together on integrated software that makes it easier for our joint customers to consume more data and insights.”

Connecting full flight data with Teradata Vantage provides the ability to do complex analytical functions across multiple flights, routes, and assets. Business users can apply a BI tool or programming language (i.e. Python, R, Java) to perform analysis, and then airlines can leverage the integrated data across their ecosystem to recommend specific actions based on flight behaviour and data understanding. Further, airlines can maximize equipment and operational data (outside of and in addition to the safety team) by using full flight data for predictive maintenance and – with the integration of supply chain data – help improve operations.

“The combination of GE’s aviation experience and GE Digital’s software expertise, integrated with the world’s most robust platform for scalable analytics, allows airlines to prioritize passenger experience as well as revenue growth,” said Andrew Coleman, General Manager for GE Digital’s Aviation Software group. “Our deep partnership with Teradata allows us to build exciting solutions that integrate multiple data types, both from the enterprise as well as operations to drive powerful outcomes.

Flight Data Link allows flight safety teams to easily provide flight data to other teams across an airline for their analytical purposes. The solution automates this flow of valuable flight data while still providing governance. By utilizing near real-time flight data for predictive maintenance and integrating supply chain data into maintenance planning and events, Flight Data Link drives efficiency in operations and reduces costs by managing flights and assets better.

Teradata Vantage is the leading multi-cloud data analytics software platform that enables ecosystem simplification by unifying analytics, data lakes and data warehouses. With the enterprise scale of Vantage, companies can eliminate silos and cost-effectively query all their data to get a complete view of their business.

More information about GE Digital’s Aviation Software solutions can be found here.

About GE Digital

GE Digital is transforming how industry solves its toughest challenges. GE Digital’s mission is to bring simplicity, speed, and scale to its customers’ digital transformation activities, with software that helps them to better operate, analyze and optimize their business processes. GE Digital’s product portfolio – including grid optimization and analytics, asset and operations performance management, and manufacturing operations and automation – helps industrial companies in the utility, power generation, oil & gas, aviation, and manufacturing sectors put their industrial data to work. For more information, visit www.ge.com/digital.

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Upcoming Webinar: Using Dynamics 365 to Empower your Marketing and Sales Teams with Digital Automation

January 22, 2021 Microsoft Dynamics CRM

See first-hand how your sales and marketing teams can automate their manual processes, which take up valuable time and energy, using tools in Dynamics 365 like lead scoring and automated email campaigns.

When: Tuesday, February 16th at 11 AM CST

In this webinar you’ll learn:

Target your leads most likely to close with behavior-based and targeted email marketing
Use automatic lead scoring models that grade leads based on their interaction with your marketing content
Discuss questions with Dynamics 365 Marketing Consultants with a Live Q&A

What is Marketing Automation?

Marketing automation tools take marketing processes that are traditionally done manually and makes them easier and more targeted. For example, instead of guessing how interested your leads are, create complex scoring models that rate them based on their previous interactions with your website and marketing content.

In Dynamics 365, you can utilize marketing automation to automate processes like sending an email to a contact that clicked a link in a previous email or upgrade a lead score when they visit your website.

Learn more about Dynamics 365 Marketing

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The Missing Link: Blockchain for Digital Supply Chains

January 18, 2021 TIBCO Spotfire

Reading Time: 4 minutes

A new operational backbone: the digital supply chain

As our business frameworks and structures have evolved to become predominantly data-driven digital entities, a new electronic backbone of partners, suppliers, and industry associates has crystallized and become the new substrate for all operational functions. That new foundational fabric has a name; we call it the digital supply chain.

Composed of logically aligned collections of people, processes, products, and places, the digital supply chain also includes new artificial intelligence and machine learning (AI/ML) functions for predictive intelligence and a number of virtual “employees” in the form of digital twins. Where we used to define digital twins solely in the context of machines in the Internet of Things (IoT), we can now establish digital versions of human workflow procedures, entire teams, complete departments, and whole companies.

The foundational fabric: blockchain

But as digital twins are employed, deployed, and (mostly) enjoyed as valuable members of the new digital supply chain, we must think about a system of control to ensure that we know what functions they are performing and the results of their simulation calculations. That foundational fabric also has a name and you’ve already heard of it; we call it blockchain.

Using blockchain allows us to track and support a live, parallel digital twin deployment. Blockchain may be utilized to store key milestones or states in the lifecycle of a digital twin, and be augmented with a high-speed cache or state store to facilitate access to live, rapidly-changing operational data that doesn’t fit into blockchain storage structures.

With data potentially cryptographically linked to the blockchain distributed ledger, this additional event-driven state store typically captures the current or real-time status of the digital twin (e.g. as a passenger is checked into their flight or as a shipment is loaded on a truck) and any uncorrelated events or transactions. It may also be queried by external tools to obtain the latest image or snapshot of the digital twin. As digital twins expire or become stale, data is typically flushed from this state store and moved to other analytical stores or data lakes, forming the basis for a complete, end-to-end contextual view of the twin.

A decentralized tamper-resistant store

Blockchains store data in a tamper-resistant, distributed, and “append-only” storage layer that is cryptographically derived and shared. Adding transactions to this ledger typically involves reaching agreement on the validity of the transaction between multiple blockchain network participants. In concept, if not practice, members of a digital supply chain should be able to agree on the validity of transactions in a relatively fluid manner. The cryptographic “chaining” of the data makes it difficult to change the transaction once it has been added to the ledger.

Without providing a re-analysis of how blockchain has evolved and how both public permissionless and private permissioned blockchains are implemented (there is plenty to read on this across the web), let’s look at the use of permissioned enterprise blockchains with regard to digital twins in the supply chain.

For digital twins that span multiple organizations, data or transactions must be shared in a trusted, secure fashion between multiple known parties, have a degree of needed business logic transparency, and have a shared, decentralized, tamper-resistant store. To meet these needs, blockchain can act as an additional layer to a parallel or multiple digital twin deployment. A tamper-resistant store is key, especially in environments where mission-critical or life-critical operations depend upon it—like many digital twin supply chain functions.

This type of functionality can be useful when deploying digital twins that need to securely store and share key states or checkpoints between multiple parties (e.g. product delivery milestones across a supply chain), meet regulatory compliance requirements, reduce the chances of fraud, or record key decisions being made by various actors, including AI/ML models, in a complex system.

Smart transactions, smart contracts

There’s a lot of talk surrounding digital business and arguably too much generic showboating surrounding the development of so-called digital transformation initiatives. Putting some meat on the bones of these new platform advancements requires us to define exactly where we will be deploying new software code. In the context of this discussion, that deployment surface is smart contracts, i.e. the business logic or code that runs within a blockchain network to define the parameters and logic of the transactions that can take place.

There are many definitions and descriptions of smart contracts and each blockchain framework that supports this capability tends to implement it differently. As applications in their own right, smart contracts are used to automate the execution of business logic against transactions, validate that a transaction should be written to the ledger, and write to the ledger in a way that supports transparency and trust. Again, for digital twins that are operating in parallel to distributed or complex systems, the ability to distribute business logic in a transparent and secure manner can prove beneficial.

Benefits of blockchain for supply chain management

We’ve moved beyond what we used to call Business-to-Business (B2B) operations at this point and entered a space where digital twins are transacting with each other autonomously and automatically inside the digital supply chain. Of course, the trade off of moving to this new tier is additional complexity. So, this consideration must be weighed against the obtained benefits in any firm’s own personal cost-benefit analysis.

The ability of blockchain to track digital twins with a high degree of transparency and traceability can also help with future legal requirements, especially when it comes to the import of raw materials. As an example from several years ago, the U.S. obliged its publicly listed companies to fully document their supply chain for tantalum, tungsten and tin, related ores, and gold. Soon afterward, the Organisation for Economic Co-operation and Development (OECD) issued guidelines on the due diligence of companies with regard to supply chains of minerals from conflict and high-risk areas.

Prepare for the future of blockchain with digital twins

Future considerations for the use of blockchain with digital twins include the creation of common marketplaces and representing shared assets as tokens for fractional ownership and sharing purposes. As digital twins become more complex and as network complexities increase, it is possible that blockchain will (in some form) become a more prevalent component of a digital twin runtime architecture.

Blockchain-backed digital twins can be complex to develop and execute, but the right tools make it far easier. Read this paper to learn more about use cases and applications for digital twins, key technology foundations, blockchain as an enabler, and more.

There’s arguably too much generic showboating surrounding the development of so-called digital transformation initiatives. Putting some meat on the bones of these advancements requires us to define exactly where we will be deploying new code. Click To Tweet

And join me for the TIBCO LABS Quarterly Update on February 4th 10:00 AM PST to discuss how organizations can apply capabilities related to IoT, edge analytics, blockchain, process mining, augmented reality, and more to meet business needs.

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FSI Blog Series, Part I: Digital Selling

December 6, 2020 Microsoft Dynamics CRM

Our faithful blog readers know that HCL-PowerObjects is long-time, trusted, and award-winning Microsoft partner. After all, we are committed exclusively to selling, implementing, and supporting Dynamics 365 and Microsoft Business Applications. But you may not be as familiar with the synergistic partnership that exists between HCL-PowerObjects, Microsoft, and Seismic – the world’s most powerful…

Source

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PowerObjects- Bringing Focus to Dynamics CRM

Why Digital Transformation Is Essential to Improve Business Outcomes

November 14, 2020 CRM News and Info

Peak commercial performance — it’s what all organizations strive to reach. At the most baseline level, we’re talking about sustained, profitable growth. But while talking about it seems easy enough, actually getting there is another story.

Businesses that have cracked the code adapted to meet the evolving needs of the customer in spite of the increasing complexity of an ever-changing economy.

Doing so successfully requires them to find ways to accelerate revenue and manage key relationships, while tackling the complexity that threatens to slow them down.

The Keys to Digital Transformation

If you look at who’s winning in the market, it’s the companies that not only embraced digital transformation early, but also made it a core building block of their foundation moving forward.

So, what does it take to win today? The most successful companies have five key things in common:

1. Analyzing top-down to know where to start a digital transformation journey.

Before a company can even think about the technology it is looking to implement, it must first analyze the business as a whole and the objectives it is trying to achieve.

It is important to fully understand “who” the company is today, and how it has changed over time or under the current circumstances. Once companies understand this, they are in a better position to reshape business architectures in a way that best aligns with business goals.

Another option is to work with a third-party vendor to perform an audit of the company. This will help to get an unbiased view on where a company can improve. A vendor would also be able to provide industry best practices on what similar businesses have done to become more efficient.

2. Securing buy-in from all teams, especially company leaders.

Cultural transformation is the key to digital transformation success. One of the biggest challenges companies face when implementing new digital strategies is ensuring all team members are on board. This can be done through strong and clear internal communication. Outlining clear key performance indicators that will help show benefits such as increased sales effectiveness, customer satisfaction, and revenue, will help everyone involved understand why changes must be made.

When company leaders are on board, they can help act as advocates for projects and initiatives, while encouraging and rewarding agility amongst the rest of the teams involved. It is also crucial to provide training on any new technologies prior to implementation, while continuing to support and tend to any questions, and troubleshooting as new strategies are being rolled out.

3. Meeting customers wherever they are in their digital transformation journey.

The popular adage ‘patience is a virtue’ doesn’t apply when achieving peak commercial performance is the end goal. Doing business gets harder every day because the ever-increasing complexities of a changing economy causes friction between companies and their customers.

Victory goes to those who are impatient and challenging the status quo with new business models that leverage digital transformation for speed. Those who can remove that friction are performing disproportionately well, even in the unpredictable times we are in today.

The secret to removing friction is meeting customers wherever they are in their digital transformation journey. This applies to businesses of all types across various industries — from small retailers trying to bridge the technological gap with their older buyers, to large manufacturers that want to simplify complex purchase and fulfillment processes.

Winning businesses are transforming the way customers do this by meeting them where they are on the journey and enabling them to provide an enjoyable and frictionless customer experience.

4. Making customers business-agile so they can move at the speed of their customers.

Another key component of digital transformation is the ability to move at the speed of the customer. Businesses that get it right invest in ways that will get the customer from Point A to Point B as quickly and painlessly as possible. This requires an understanding that it’s less about features and functions and more about removing screens, clicks, and other bottlenecks.

For example, consider Door Dash’s success over the past six months. While the food delivery service was doing well prior to COVID-19, it’s been doing even better during shelter-in-place and quarantine. Door Dash understood the points of friction in their customer’s journey and implemented things like touchless payment and contactless pickup.

Today, the volume of its pickup business is growing by double digits as a result of removing friction and enabling customers to pay for and receive their meals sooner. Success requires moving faster to meet customer needs today while simultaneously increasing agility to prepare for an uncertain tomorrow.

5. Providing customers with resources for an all-digital, work-from-anywhere world.

Remaining agile in a dynamic market requires the ability to go fast in a straight line while also navigating around corners with confidence. This is especially important as companies grow and dodge inevitable curve balls during their digital transformation efforts.

For example, today we must provide customers with the resources they need to succeed in an all-digital, work-from-anywhere world. Because let’s face it, even when the pandemic is under control, the return to the office will never look like what it used to. Businesses that invest in ways to help customers tackle complexity with confidence add capabilities under the hood to make features and functions faster, more dependable, and scalable.

Conclusion

High-performing businesses reach peak commercial performance by reducing friction in customer interactions in the face of a market with increasing complexity. Those who can meet their customers at any point on their digital transformation journey to help them move at the speed of their customers in an all-digital, work-from-anywhere world, are set up for success today and well into an uncertain tomorrow.

Eric%20Carrasquilla Why Digital Transformation Is Essential to Improve Business Outcomes
Eric Carrasquilla is SVP of Product at Conga, where he is responsible for the vision, design, and delivery of Conga product portfolio. Eric has over 20 years of experience building, launching, and monetizing enterprise grade applications that deliver successful customer experiences. Prior to Conga, Eric served as SVP of Product at Model N where he led the strategy to identify and drive the right angle to enter markets and dominate them with innovative products and solutions. He has also held various product and marketing leadership roles at [24]7.ai, Amdocs, Baan, and Fujitsu. Eric holds an MBA from Santa Clara University and a BS in Marketing from San Jose State University.

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Accelerate Your Digital Transformation with PowerBanking [VIDEO]

November 11, 2020 Microsoft Dynamics CRM

PowerObjects currently partners with many of the largest retail and commercial banks globally, empowering them to deliver omnichannel customer service, business process automation, and intelligent customer insights. All while enabling banks to adhere to stringent data protection and governance policies. And we can do it for your bank, as well! Why are we so successful helping banks transform…

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Is Your Business Ready for a Digital Twin?

October 23, 2020 TIBCO Spotfire

Reading Time: 3 minutes

The idea of simulation and modeling has been around for a long time. But, the rise in the use of advanced analytics and the Internet of Things (IoT) today have evolved this into the concept of the digital twin. It’s the idea of having a virtual digital model of a physical system that is used to make better decisions about the real world physical system. Digital twins are usually intertwined with sensors and include a two-way interaction between the physical and digital twin. While it’s one of the hottest concepts in technology, is your business really ready to take advantage of one?

Digital twins are utilized in three main ways:

To prototype and iteratively test and design what the product could be before it’s produced in addition to design optimization
To monitor the performance of the physical asset and intervene in the operation if needed
To collect data off of a fleet of a particular type of product or asset (called aggregate twins) and create an approximation of those devices, which could support things like predictive maintenance

Digital twins can range from being pretty simple asset twins to increasingly sophisticated and ambitious twins. They are used across various industries for a number of different use cases. In healthcare, a patient digital twin is used to monitor how a patient could respond to different treatments, and if intervention is needed. More sophisticated twins are being used to model cities, taking into account traffic, transit, power consumption, and pollution.

While it sounds great, implementing one isn’t always straightforward. There are a number of elements to consider: What is the problem and is a digital twin a fit? Is it sustainable? Is it an expensive version of what could be a report? Is it real-time? The bottom line is that you need to start with a sound business case that looks at the value of having a digital twin—typically driven by the use case.

In the case of Mercedes-AMG Petronas Formula One, the use case is pretty straightforward: create a simulation that mimics the real track experience and acts as a digital twin to maximize the benefits of limited on-track testing time. The purpose of the simulator is to help the team set up the car to run faster, to rapidly advance car development, and to increase the team’s ability and speed to fine-tune advancements during the season. It is also used to find out where the team needs to improve, where its competition is the strongest, where the team has weaknesses, and the performance areas to advance. Additionally, an F1 simulator also provides a driver’s first opportunity to test new design features and understand how they will affect performance before going on to the track.

Once you determine the purpose and the value-add to your digital twin, you can then establish a “data to decisions cycle”, which ultimately means picking and choosing the data you want to capture from the twin in order to gain the business value and success from it.

Data is at the core of Mercedes-AMG Petronas Formula One’s simulation work. The team needs to quickly filter through the data to identify the optimal setup among millions of combinations. This involves interactive visual analytics, data science, and what-if scenarios to optimize car balance and setup parameters. Target values and parameters are tracked throughout the season. When performance in a particular race is sub-optimal there is more headroom to optimize the configuration for the next race.

If you are a technology or business leader, you can gather a vast amount of data in a short period of time, visualize it, and run machine learning algorithms to derive insights and patterns that enable teams to collaborate and make more informed decisions faster. This improves the odds of getting ahead in a very competitive business world. Digital twins produce better results and deeper insights for operational optimization. The end result? Better processes, insights, and optimal business action, giving you a competitive advantage of your own.

Digital twins are one of the hottest concepts in technology, but is your business really ready to take advantage of one? Click To Tweet

Learn how Mercedes-AMG Petronas F1 has implemented a digital twin to help maximize its on-track performance. And, listen to our TIBCO Talks podcast episode for a deep dive conversation on digital twins with TIBCO’s global CTO, Nelson Petracek, and Doug Henschen, the vice president, and principal analyst at Constellation Research.

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Overcome the Most Common Roadblocks to Digital Transformation

October 10, 2020 TIBCO Spotfire

Reading Time: 3 minutes

Your digital business is constantly changing: customer demands are shifting, as are the means of production and operation. To support effortless experiences, new business opportunities, and real-time intelligence, your business needs to be agile. However, transforming into a digital business that enables agility is not easy. You have a lot of legacy architecture and a culture that’s just not ready to change. Fortunately, you now have two resources to help you overcome any roadblocks you might be facing in your digital transformation efforts.

Both Gartner and TIBCO have recognized the most common roadblocks to digital transformation and have laid out manageable road maps of how to overcome them. Using both the Gartner report (talked about below) and the TIBCO solution (the TIBCO Responsive Application Mesh blueprint), you can become a truly agile, digital business, regardless of your current technology debt or any other hurdle that may be preventing you from becoming a digital organization.

To begin, Gartner explains three application architecture trends that you can use today to facilitate transformation, modernize your application portfolio, and deliver new capabilities. The three modern application architecture trends that they recommend you adopt to help transform are:

Mesh App and Service Architecture (MASA)

First, you must build a mesh app and service architecture (MASA) that provides fundamental architectural capabilities that enable applications to multi-channel experiences. It responds rapidly to digital business demands such as agility, shared business capabilities, security, and resiliency. As digital business depends on a flexible application portfolio that enables effortless experiences, supports new ways of doing business, and makes the most of new technologies, now is the time to implement a MASA in your organization.

API Platform

Your organization needs APIs that enable access to the services that implement your business capabilities and data. However, It is not enough to just create APIs; you must also manage and govern your APIs and pull them together into a platform of shared business capabilities. You need a full lifecycle management API platform and strategy to design, build, publish, advertise, and manage your APIs.

Event Processing

The fast pace of modern business requires that organizations improve their real-time awareness and decision making. Event driven architectures have proven to be a differentiator for those businesses that have taken the time to learn and deploy them. They deliver intelligent insights gleaned from event processing solutions detecting and responding to patterns in business operations, often in real time. Event processing is an old concept that has never really taken off in many enterprises, mainly due to its apparent complexity. However, embracing this type of architecture in a phased way can greatly speed up your digital transformation efforts.

TIBCO Can Help You Transform into a Digital Business

According to Gartner, to build business agility and transform into a digital business you need to start with three modern application architectures: MASA, an API-platform, and event processing. These provide the foundation for rapid innovation—one that is API-led and event-driven to maximize connectivity and take action on events in the business as they occur in real-time.

To help your organization take advantage of these modern application architectures, TIBCO has devised an easy to use blueprint, called the TIBCO Responsive Application Mesh. This blueprint can help you efficiently build a technology foundation that will enable agility, regardless of your current infrastructure and technology debt. Meaning – if you use the TIBCO Responsive Application Mesh, you don’t have to throw away what you already have. We will help you transform no matter what roadblocks you may face.

To support effortless experiences, new business opportunities, and real-time intelligence, your business needs to be agile. Click To Tweet

Digital businesses are constantly demanding new application capabilities. Thus, application leaders should work to modernize their application infrastructure with the latest trends to enable these capabilities. Read this report from Gartner and learn about the TIBCO Responsive App Mesh to learn how you can implement modern application architecture trends to facilitate transformation regardless of your current situation.

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5 Strategies for Shifting to a Digital Commerce Mindset

August 7, 2020 TIBCO Spotfire

Reading Time: 2 minutes

COVID-19 has and will continue to have a massive impact on commerce. For many, the effects have been devastating. Retail sales are down close to 20 percent in the United States, with many categories suffering even more precipitous drops.

The retail environment is likely changed forever, meaning more online shopping, further declines in mall and department store traffic, and a greater reliance on gig workers to shop and deliver. But these changes didn’t just start with COVID-19. Many of the trends we’re seeing today are an acceleration of those that were gaining steam prior to the pandemic.

Now more than ever, retailers must invest in customer-focused strategies and digital-centric technical capabilities. Here are a few strategies worth exploring:

Channel Blurring. Go beyond dual-channel capabilities to eliminate the idea of rigid channels altogether. The purchase process from awareness to selection to completion to service is best delivered across platforms and touchpoints so customers no longer see distinct channels—instead the focus is on engaging and buying.
Predictive Engagement. Predictive engagement provides relevant and personalized interactions between a business and its current and prospective customer. Combine full contextual awareness of location, real-time behavior, inventory, and competitive pricing with past purchases and demonstrated preferences to generate a highly appropriate “next action.”
Experienced-based Commerce. Ironically, while we’re experiencing an almost unimaginable change in how we’re engaging with stores and restaurants, the ongoing importance of curation of digital and hybrid experiences will likely emerge as one of the most dominant characteristics of post-pandemic commerce.
Seamless Ecosystems. Even when commerce returns to somewhat normal, consumer demand for on-demand goods and services will continue. Therefore, a combination of new insight into the availability and location of inventory and the ability to seamlessly connect to the means of delivery will be a dominant aspect of a longer-term digital commerce ecosystem.
Demand-driven Supply. A final aspect of the shift that we’re experiencing reflects the need to more closely match the investment in supply with the realities of customer demand. Digital commerce requires a higher level of availability for more items combined with a more sophisticated ability to personalize merchandise.

Now more than ever, retailers must invest in customer-focused strategies and digital-centric technical capabilities. Click To Tweet

Required Capabilities for a Next Generation of Digital Commerce

Each of the strategies described above relies on a common data journey:

Accessing the sources of data that define the digital landscape and interconnecting each device, system, and application that plays a part in that ecosystem
Managing and refining data into an intelligent data layer that provides governed access to the right information in a form that is more easily understood and used
Applying the power of data insight and discovery to understand the past, predict the future, and closely monitor and adapt to what is happening in real time

To ensure a successful shift to digital, retail organizations must support capabilities across this entire data journey.

To learn more about how TIBCO can help your organization shift to a digital-first business design, read this whitepaper on the future of retail and how to emerge from the COVID-19 pandemic more relevant and powerful than before.

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Tag Archives: digital

Young Rock’ Had The Largest Digital Launch Of Any NBC Comedy Ever

‘Coming 2 America’ Scores Biggest Streaming Opening Weekend Of The Past Year

‘Wild N’ Out’ Sets Its Return On MTV For April 6th!

GE Digital Launching Solution to Optimize Airline Function via Teradata Vantage

Upcoming Webinar: Using Dynamics 365 to Empower your Marketing and Sales Teams with Digital Automation

In this webinar you’ll learn:

What is Marketing Automation?

The Missing Link: Blockchain for Digital Supply Chains

A new operational backbone: the digital supply chain

The foundational fabric: blockchain

A decentralized tamper-resistant store

Smart transactions, smart contracts

Benefits of blockchain for supply chain management

Prepare for the future of blockchain with digital twins

FSI Blog Series, Part I: Digital Selling

Why Digital Transformation Is Essential to Improve Business Outcomes

The Keys to Digital Transformation

Conclusion

Accelerate Your Digital Transformation with PowerBanking [VIDEO]

Is Your Business Ready for a Digital Twin?

Overcome the Most Common Roadblocks to Digital Transformation

5 Strategies for Shifting to a Digital Commerce Mindset

Required Capabilities for a Next Generation of Digital Commerce

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