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Tag Archives: double

Double Edged Razor Blade Sharpening

September 22, 2018   Humor
0 Double Edged Razor Blade Sharpening

Interesting methods of double razor blade sharpening from long before disposables became fashionable.


https://i.imgur.com/0iWgFNz.mp4

“Vintage Razor Blade Sharpener.”
Image courtesy of https://imgur.com/gallery/Mn9mLtc

Operation of razor blade sharpeners

August 2, 2013

Double edge razor sharpener

April 18, 2008

moloko520

Published on Apr 18, 2008

There are two leather wheels on the inside. Before use, I add a little olive oil, then begin turning. It’s a mini strop for double edge razors. I’ve used the same razor for weeks.

Little double edge razor blade sharpener in Bakeltie box [Bakelite]

February 18, 2010

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How Olay used AI to double its conversion rate

July 19, 2018   Big Data
 How Olay used AI to double its conversion rate

Olay, the popular skin care brand, started using AI to make recommendations to its millions of users almost two years ago, and says it has doubled the company’s sales conversion rate overall.

It’s just the latest retail company that has turned to AI to boost its engagement with users to increase its top line. The traction confirms surveys that show an increasing number of businesses are putting AI investments at the head of their agenda.

True, Olay has an advantage over most companies. The billion-dollar brand is owned by giant Procter & Gamble, and has been using AI in its core product for some time. It has 25 years of expertise in image recognition, which helps it identify skin problems and improvement areas for its users.

In 2016, with renewed excitement growing around the potential of AI in marketing products, Olay leveraged the technology in a new marketing push, launching the Olay Skin Advisor, an online tool that gives women an accurate skin-age estimate and recommendations for care.

The product is based on a single selfie, and leverages Olay’s image expertise. Skin Advisor offers up a personalized product regimen, taking into account problem areas it sees, as well as what the user tells it they are most concerned about (wrinkles, crow’s feet, dry skin, etc.).

It incorporates an AI-powered matching engine built by Nara Logics, a Boston company that specializes in content matching and also serves the CIA, among others. Its technology decides exactly which of Olay’s 100 or so products to recommend, and in what combinations.

We talked with the CEO of Nara Logics, Jana Eggers (see video below), about how Olay doubled its conversion rate with the Skin Advisor product, which now has engaged more than four million customers. Skin Advisor also increased the average basket size, for example increasing it by 40 percent in China alone, and cut the bounce rate of visitors to a third of what it was previously. While P&G doesn’t break out Olay results in its earnings, it recently cited demand for Olay products as a reason for exceeding expected sales.

It’s one of the series of cases we’ve been writing about in the run-up to our Transform event on August 21-22, where we are showcasing real examples of companies using AI to drive their business results. Our motto for the event has become “You can do it too!,” because it’s not just the big tech companies — Google, Amazon, Facebook — that can use AI.

Here are my six take-aways from the interview:

  • AI approaches are customized per industry. Nara Logics uses the same machine learning algorithm for Olay as it does for the U.S. government’s intelligence community. But it generates unique “knowledge graphs” for each industry. For Olay, the algorithm accommodates two requirements: First, rules track individual product features and ingredients, to ensure they’re matched to customers’ focus areas and complement each other when offered in suites. Second, it gauges what products are popular, from reviews, transactions and other sources: Moisturizers may be healthy, but women like light hydration moisturizers, not sticky ones. This incorporates a collaborative filtering approach similar to the recommendations from Amazon or Netflix.
  • You don’t have to hire Ph.D.s. Eggers says that while the giant AI-platform companies like Google, Amazon, and Microsoft are hiring data science Ph.D.s, most companies don’t have to hire these expensive employees. “Hire some great software engineers,” she says, and they’ll be excited about using these technologies.
  • Neural nets may be hyped, but they’re still useful. Eggers agrees that neural nets, a deep learning approach, had become overhyped last year. She says she’s seeing more balance now; some companies are moving away from that hype. That said, Nara Logics does use neural nets for collaborative filtering analysis or natural language processing. It also uses proprietary algorithms to filter out noise.
  • Retail, financial, and B2B sectors are ripe for AI. Eggers sees the retail and financial industries are moving quickly to adopt AI. She’s also seeing a lot of traction at B2B companies. These companies have discovered they’re not selling their services to other companies so much as they are selling them to individuals within those companies. This requires AI that makes recommendations based on what those people need in their specific roles.
  • It’s all about personalization. Skin Advisor serves recommendations to tens of thousands of people very week, and yet 94 percent of users receive recommendations unique to them — meaning no one else has received the same recommendation.
  • Men: Use it inside, or shave or something. Not sure if it was a bug or not, but when I first tried Skin Advisor, I was sitting outside, and it thought I was 59. I’m only 51. A couple of hours later, I tried it indoors, and it guessed 51. Bingo. (Later, I was told Skin Advisor doesn’t like men’s facial hair, so maybe that was it.)

This is just part of the story. Join us at Transform (ticket link here) where Jana Eggers sits down with Procter & Gamble’s Christi Putman, R&D Associate Director & Damon Frost, CIO-Beauty to hear more about how Olay is harnessing the power of AI.”

Thanks to all of our sponsors whose support makes Transform possible: Samsung, Worldpay, IBM, Helpshift, PullString, Yva, TiE Inflect and Alegion.

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Expert Interview (Part 3): Tobi Bosede on Being a Double Minority in a High Tech Field

April 27, 2018   Big Data

At the Strata Data Conference in New York City in the fall, Paige Roberts of Syncsort had a chance to sit down with Tobi Bosede, Sr Machine Learning Engineer.

In part 1 of this blog series, Bosede spoke on what goes into being a Machine Learning Engineer as well as some of the projects she is currently involved with. For part 2, Bosede described predicting trade volumes and the correlation between volume and volatility.

In this part Roberts and Bosede discusses Bosede’s perspective of being a “double minority” in the tech world.

Expert Interview Part 3 Tobi Bosede on Being a Double Minority in a High Tech Field banner Expert Interview (Part 3): Tobi Bosede on Being a Double Minority in a High Tech Field

Roberts: As a woman of color in a male dominated field, how has your experience been? Has it affected you in any way?

Bosede: Do you mean like as a black woman or…?

Yeah, I’ve got a friend, who works over at Hortonworks, Yolanda Davis, and she was very involved in Black Girls Code. I also interviewed Neha Narkhede who is the CTO of Confluent and a woman of color. You don’t see a lot of women of color as the CTO of companies, and she talked about what it was like to be different from others in her field, especially at her level. My own CTO is from Turkey. At Syncsort, I live in a world where there’s a lot of women in our area, but it’s almost like it’s an isolated world. It doesn’t seem like it’s that way in a lot of other places.

Yeah, I have worked on teams where I the only woman or only black person on my team. The lack of diversity worsens as you become more senior in tech.

Yeah, I’ve been the only woman on my team many times and it’s very odd. I always feel this pressure to be, sort of, one of the guys.

I don’t actually try to be like one of the guys, I intentionally stay true to myself. Because, first of all, I’d be unhappy doing that. And then secondly, the team will never accept me as one of the guys, because I mean, they go out, they play basketball, they never invite me [laughs]. And sometimes I’m like, “Aww, I wish,” but I don’t even like basketball, you know? I don’t even want to play basketball. I just want to be…

You just want to be included.

I just want to be invited.

Yes, I get that.

So, in terms of just going back to the main question, that’s what I tell other people who are trying to break into the field. You don’t have to change yourself, just do what you are there to do. Do what they hired you for. I have had experiences where people doubt or people underestimate you, and you have to just prove them wrong, and keep it moving.

I know it’s tough emotionally, especially if you are just joining a team or you are new, but I also like to seek out sources of emotional support or positive influences. If you are only getting a lot of negativity, that’s going to affect you, so you have to balance it with encouragement.

It hasn’t been easy for me to navigate dynamics that favor certain demographics over another in my career, but I know the value I bring to the table and have been able to thrive because I look for opportunities to showcase my strengths.

Well said. Is there anything that you have going on at the moment that you want to let us know about?

I have actually written a blog post with Pearson about being what I call the double minority in technology, as well as an O’Reilly blog which is basically tips and tricks for someone working with Spark.

I’ll be sure to include links to those! Well thank you, Tobi. It has been great speaking with you.

Thank you.

Download our free eBook, “Mainframe Meets Machine Learning“, to learn about the most difficult challenges and issues facing mainframes today.

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Double Opt-In With PowerWebForm

April 21, 2017   Microsoft Dynamics CRM
Double Opt In  350x250 300x214 Double Opt In With PowerWebForm

The latest version of PowerWebForm has been enhanced to include a double opt-in option for web form entries. This blog will walk you through what double opt-in means, the benefits it offers your company and how you can implement double opt-in with ease using PowerWebForm and Dynamics 365.

To start, let’s break down the different opt-in options. When individuals are on your website and fill out a web form to subscribe to your newsletter or download the latest webinar on demand that is considered a single opt-in. With single opt-in, as soon as an individual fills out a web form they are immediately added to a marketing list. This means no validation checks are in place to make sure the email address was entered correctly, without any typos or extra spacing. There are some serious disadvantages to single opt-ins, including polluting your marketing lists in CRM with bad data and the increase of spam complaints from unwilling subscribers.

Double opt-in prevents these issues from happening by sending a confirmation email, immediately after a web form is submitted to potentials subscribers. The email includes an embedded URL link that must be clicked on in order for the individual to opt-in and agree to receive future digital communications. As a result, marketing lists that use double opt-in tend to have better engagement rates over time- Who doesn’t love that?

Double Opt-In Process:

042017 1548 DoubleOptIn1 Double Opt In With PowerWebForm

Not only does having a double opt-in process in place keep your marketing lists clean, in some countries, it’s the law. The Canadian Anti-Spam Law (CASL) has forced many companies to make sure they are compliant with the new standards, including having proof of double opt-ins. With any sort of bulk emailing your company is doing, it’s always best practice to have individual opt-in to receive your emails, to ensure you are complying with anti-spam laws and so that your emails have a higher deliverability rate.

Now that we understand the importance of double opt-in, check out how to apply it to your web forms with PowerWebForm!

To require double opt- in on your web forms using PowerWebForm, start by navigating to the PowerPack section of your CRM and select PowerWebForm. Whether you are creating a new web form or updating an existing one, you will see “Opt-In Selection” as a field type under the General tab on the web form. To apply the double opt-in process on the specific web form, simply select yes.

042017 1548 DoubleOptIn2 Double Opt In With PowerWebForm

The next step is to sit back and watch PowerWebForm do the work for you! If “Opt-In Selection” is set to yes, once a web form is submitted a double opt-in record is created in CRM, which fires off a pre-configured workflow that generates and embeds a unique URL link into a confirmation email. This email is then sent to the address that was entered in the email address field on the submitted web form.

When the URL link has been clicked on and the subscriber, agrees to receive future communications from your company the opt-in will be verified and the record will be updated in CRM. If a contact or lead chooses to opt-out of receiving future emails, the workflow will stop.

Apply Double Opt-In to your web forms using PowerWebForm today! For additional information on PowerWebForm and how to implement double opt-in on your next web form check out the PowerWebForm user guide. Not a PowerWebForm subscriber? Download your free 30 day trial of PowerWebForm to get started. 

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Kuveyt Turk Bank Streams to Double Customers and Increase Profit

March 17, 2017   TIBCO Spotfire
kuveyt blog Kuveyt Turk Bank Streams to Double Customers and Increase Profit

In Turkey, Kuveyt Turk operates as a participation bank, recruiting other banks to participate and share risks and profits. It conducts business in five segments: retail, small business, commercial, corporate; and treasury, international, and investment banking, and wanted to efficiently increase trading volumes and its customer base.

“Our objectives were to integrate our platforms and internal systems and transform to algorithmic trading,” says Senior Trader Abdulkerim Ozcan. “We had four basic decision-making points (user friendly interface, less code development, cost, and customer support) that we compared for two vendors, Oracle and TIBCO. Oracle was the first option because we had history. But our industry challenges included continuously changing and emerging markets and increasing requirements for pricing, volumes of data and transactions, and speed. And we lacked industry standards. We analyzed both companies using the four criteria and decided on TIBCO.”

Read about the successes Kuveyt Turk Bank had with its TIBCO systems, including a 2X increase in FX volumes and customers, new efficiencies, and reduced costs.

Join the TIBCO customer reference program to have your business transformation story shared globally with the technology industry, and trade and business press. Your story in print, web, and video format can boost your status as a thought leader and increase awareness with technology leaders, helping you raise your company visibility and attract and retain top talent. Email customermarketing@tibco.com today!

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Double Standard

October 26, 2016   Humor

If anyone actually believes that sexism is not a factor in our current election, Nicholas Kristof has an article for you.

All you have to do is try to imagine if the tables were turned:

  • Imagine that Hillary Clinton had had five children by three husbands.
  • That she thought it was ok to refer to her daughter Chelsea as a “piece of ass“.
  • Imagine Clinton on a radio show, talking about oral sex in a hot tub.
  • Or rating men based on their body parts.
  • Or showing up in (soft-core) porn videos.
  • Or boasting during a debate that there is nothing wrong with her vagina.
  • Or gave an interview with her husband to People magazine and when Bill stepped away to change clothes, Hillary took the interviewer to a room and stuck her tongue down their throat.
  • Imagine that Clinton claimed “I could stand in the middle of Fifth Avenue and shoot somebody and I wouldn’t lose voters.”
  • Or boasting about grabbing men’s crotches and getting away with it.
  • Or bragged about attempts to commit adultery.
  • Or reportedly fired someone because they resisted her seduction efforts.
  • Imagine that Clinton had declared bankruptcy six times.
  • And had a long record of stiffing contractors.
  • Or imagine Clinton denounced international trade while personally manufacturing shirts in Bangladesh, ties in China, suits in Mexico, and stemware in Slovenia.

Kristof’s list is significantly longer, but you get the point. Trump may be the living embodiment of “the big lie“. Someone so unbelievably unsavory and disgusting that people have trouble believing the truth about him.

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Double Down with CRM 2016: Introducing Two New Features – Web API and Autocomplete

March 8, 2016   Microsoft Dynamics CRM

Microsoft Dynamics CRM 2016 introduced two new CRM client-side API additions: Web API and Autocomplete. In today’s blog, we will go over both of these new features and show you how they can be used. Let’s get started! Web API The Web API is replacing the Organization Service. It implements

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 Double Down with CRM 2016: Introducing Two New Features – Web API and Autocomplete

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Businesses double down on big data value, analytics ROI

November 23, 2014   BI News and Info   No comments
financialapplications article 013 Businesses double down on big data value, analytics ROI

Brigida Soriano – Fotolia

Businesses increasingly are done with academic and proof-of-concept analytics projects and are doubling down on extracting real business value from their data. The notion that more companies are now looking for tangible returns on their analytics investments was supported by two announcements over the past month: the release of survey results by IBM showing a heightened focus on big data value, and TDWI’s launch of an online tool for assessing the maturity of analytics programs.

IBM says businesses have a need for analytics speed

In a survey of more than 1,000 businesses, IBM found that 63% of the organizations that had implemented big data technology saw an ROI within one year, which is up 10 percentage points compared to the results of a similar survey last year. And nearly three-quarters of the respondents said they expect their business executives to demand faster data-driven insights in the year ahead, according to a report on the survey that IBM issued last week.

Report co-author Glenn Finch, global leader for technology and data in IBM’s Global Business Services unit, said those the increasing ROI and greater demand for speed reflect a change in how businesses look at big data analytics. He feels that 2014 has been a “breakout year,” in which big data projects went from theoretical to value-focused. And now that businesses increasingly are focused on big data value, they want to speed up their analytics processes to help differentiate from the competition, according to Finch.

“Between the speed and what they’re doing, it’s a pretty big shift,” he said. “Last year, everyone was talking about what they were going to do. This year, they started doing it.”

One of the main changes in this year’s survey results from previous years is that businesses are now more likely to use their analytics programs to try to improve operational efficiency. In the past, the survey showed that analytics applications were being applied primarily to customer issues, like service or the acquisition of new customers. But 40% of the 2014 respondents said they’re using analytics to boost efficiency, up 15 percentage points over last year.

TDWI releases its Analytics Maturity Model

TDWI — formally known as The Data Warehousing Institute — last week issued the Analytics Maturity Model, an online self-assessment tool that the research and education group said would help businesses focus their burgeoning analytics projects on the importance of value.

TDWI previously developed business intelligence and big data maturity models, which allow businesses to assess the progress of their projects and compare them to initiatives at other organizations. The new maturity model is the first created by TDWI to focus exclusively on analytics.

The model charts an organization’s progress from evaluating software and implementing simple tools to developing a data-driven culture, getting executive buy-in and operating well-established projects with strong data governance.

In a press release, Fern Halper, TDWI’s research director for advanced analytics, said the goal of the new model is to help businesses understand where their analytics projects stand and see where they have to improve in order to start getting real business value out of their data. Users who complete the 35 questions that are part of the assessment will receive a score assessing the current status of their analytics efforts.

Cortana scores at predicting NFL games

Microsoft’s voice-activated mobile device assistant, Cortana, has quietly been racking up a strong record for correctly predicting the winners of NFL games. So far, it has a record of 108-55 on picks this season.

Cortana’s predictions are generated by the same Bing Predicts system that correctly predicted the outcomes of 15 of the 16 knockout stage games at this year’s World Cup soccer tournament. The tool uses an algorithm based on team stats, home field advantage and weather. It also mines social media posts to incorporate sentiment analysis. You can find predictions for this week‘s NFL games on Cortana-enabled devices or at Bing.com.

Ed Burns is site editor of SearchBusinessAnalytics. Email him at eburns@techtarget.com and follow him on Twitter: @EdBurnsTT.

Next Steps

CIOs talk about how to get value out of big data

See how big data apps can turn historical data into gold

BI teams can help in developing big data value

Dig deeper on Big data analytics

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