Partner of the Philadelphia 76ers Michael Rubin has the likes of Kevin Hart, Meek Mill, Justin Bieber and Magic johnson support his amazing plan to raise funds for COVID-19 relief.
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Kevin Hart, Justin Bieber And Magic Johnson Join The All For COVID-19 Relief challenge
Cedric The Entertainer’s ‘Johnson Family Vacation’ Sequel In The Works
Cedric the Entertainer will return to star and will produce with DeVon Franklin.
A sequel to the 2004 comedy Johnson Family Vacation is in the works at Fox Searchlight.
Johnson Family Celebration will pick up nearly two decades after the events of the original film, and will see the return of Cedric the Entertainer as Nate Johnson, the well-meaning patriarch of the Johnson family that embarked on an ill-fated cross-country road trip. (Family Vacation grossed $ 31 million in theaters in 2004.)
Along with DeVon Franklin and his Franklin Entertainment banner, Cedric will produce with Eric Rhone via his A Bird and A Bear Entertainment. Michael Elliot — the writer behind Like Mike and Just Wright — will pen the sequel.
Taylor Friedman will oversee for the studio. Zahra Phillips will oversee for Franklin Entertainment.
Franklin was most recently in theaters with faith-based film Breakthrough, which grossed an impressive $ 50 million at the global box office. He is repped by WME and Hansen Jacobsen.
Cedric the Entertainer and A Bird and a Bear are repped by CAA, Visions Management and Del Shaw. Elliot is repped by Jackoway Austen.
Business and Basketball: Advice from Earvin “Magic” Johnson
By Barney Beal, Content Director
NCAA champion, NBA champion, NBA Hall of Famer, businessman, co-owner of the Los Angeles Dodgers – Earvin “Magic” Johnson has seen success everywhere his career has taken him. He shared some of the secrets to his success, and occasional failures in an engaging and thought-provoking address at SuiteWorld18.
Magic’s basketball career helped set the stage for his success in business, he told attendees. After taking Everett High School in East Lansing, Mich. from a losing tradition to state champion, he went on to Michigan State and won a national championship over Larry Bird’s Indiana State team, still the most watched NCAA championship in history. From there it was on the NBA, more match ups with Bird and five NBA titles.
It was basketball — the discipline, the work ethic, the drive – that established Magic’s personal brand. But when it came time to embark on the next chapter of his journey, as a business man, he found some new challenges.
“When I first started out, they held me being a basketball player against me,” he said. “They wanted the autograph and the picture but they didn’t want to give me the money. So, at first I was first funding everything with my own money.”
Shortly after his retirement from the NBA, Magic asked team owner Jerry Buss for the phone numbers of season ticket holders, some of the leading CEOs and businessmen in LA and asked them out for lunch to pick their brains. Unsurprisingly, they all agreed to have lunch with Magic. Here’s some of what he learned from them and from his own experiences.
Your competitor can make you better
Knowing that Larry Bird was out putting up 2,000 shots a day in the offseason, Magic felt he had to put up 2,000 shots per day.
“Larry made me a better basketball player, he made me a better man,” Magic said. “Your competitor can make you better.”
Know your customer
One of Magic’s earliest and most successful projects was to build a movie theater in urban LA. Conventional wisdom was that a movie theater wouldn’t work in minority, urban areas, but recognizing the $ 3 trillion in spending power of minorities, he pushed ahead, Magic said. The theater was one of the 10 fastest growing theaters the country the next year.
Magic found similar success building 160 Starbucks over a six-year period in partnership with Starbucks CEO Howard Schulz.
“The headline was, there’s no way minorities will pay $ 3 for a cup of coffee,” Magic said.
Yet the $ 4.59 per capita sales at his urban locations were higher than the $ 4.51 at Starbucks’ suburban locations.
“We will, we just don’t quite know what a scone is,” Magic joked. “I know my customer. All of you have to know your customer. Speak to that customer and over deliver to that customer.”
Regular SWOT Analysis
Magic conducts a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis on his business and himself every six months. It was two of his failures that helped to convince him of the need for self-evaluation, he said. In 1984, Larry Bird’s Celtics defeated Magic and the Lakers in the NBA Finals, and Magic didn’t perform up to his own expectations.
“My rival is pouring champagne over his head and I’m crying in the locker room,” Magic said. “I had to take a SWOT of myself and I learned I wasn’t as good as I thought I was.”
Another one of his self-proclaimed failures was also related to Bird. When Magic realized he and Bird had the highest selling jerseys in the NBA, he asked the commissioner why he wasn’t seeing any of the money. A clause in the collective bargaining agreement meant the NBA got to keep all the proceeds. So, Magic set up his own stores selling hats, t-shirts and other goods. It failed miserably.
“I bought all these hats and t-shirts that I thought people would like,” Magic said. “Turned out I bought what I liked.”
Don’t Fall in Love with Anything
“If something comes along at the right price, I sell,” Magic said. “Be open to change. The market changes on us month to month, year to year. You have to be open to change your business.”
That even goes for the Lakers. When Magic saw that Lakers star Kobe Bryant was on the downside of his career with little in the way of talent to replace him, he sold his stake in the team. He turned around and, with an ownership group, bought the Los Angeles Dodgers for $ 2 billion, the largest amount ever paid for a professional sports team. The television deal the group signed afterwards came out at $ 9 billion and the 300 acres of land that went with the sale is now worth $ 2 billion, Magic said.
Parting Words of Wisdom
And the final piece of advice from Magic?
“Hire people like yourself,” he said. “I’m a worker I hire workers. I also hire people that are smarter than I am. I set the vision, they buy into that vision and then we work until we get it done.”
Posted on Thu, May 3, 2018
by Barney Beal
WATCH: Interview With David Arnold & Gary ‘G-Thang’ Johnson At The Just For Laughs Comedy Festival
Here is an interview with comedians David Arnold and Gary ‘G-Thang’ Johnson by our host, comedian Jaylyn Bishop, last week at the Just For Laughs Comedy Festival.
Both comedians talk about their upcoming projects and more, and as expected this interview turns into a hilarious interview! Check out the interview below;
WATCH: Interview With Kevin Hart And Dwayne Johnson As They Talk ‘Central Intelligence’!
Here is an interview with Kevin Hart and Dwayne Johnson as they sat down to discuss their new film Central Intelligence.
Bullied as a teen for being overweight, Bob Stone (Johnson) shows up to his high school reunion looking fit and muscular. While there, he finds Calvin Joyner (Hart), a fast-talking accountant who misses his glory days as a popular athlete. Stone is now a lethal CIA agent who needs Calvin’s number skills to help him save the compromised U.S. spy satellite system. Together, the former classmates encounter shootouts, espionage and double-crosses while trying to prevent worldwide chaos.
The film opens nationwide June 17, 2016. Check out the interview below;
Bill Cosby Countersues Beverly Johnson, Denies Drugging Model!
UPDATED, 5:03 PM: The strategy of Bill Cosby’s new lawyers is becoming clear: attack the accusers. With dozens and dozens of women alleging that the comedian sexually assaulted or drugged them over the decades, Quinn Emanuel Urquhart & Sullivan today went after Beverly Johnson for defamation. This comes less than a week after Cosby’s team did the same thing to seven women in federal court in Massachusetts.
Today’s filing against model and actress Johnson in Los Angeles Superior Court (read it here) seeks punitive damages and an injunction preventing her from “continuing to publish her defamatory statements.” Johnson said, initially in a Vanity Fairarticle and in subsequent interviews, that Cosby drugged her with spiked cappucino at his New York home during the 1980s. It claims she “is no stranger to making salacious allegations even before her false allegations about Mr.Cosby. She previously made allegations of abuse against two of her boyfriends, neither of which resulted in charges or any finding of liability.” It adds that Johnson “has repeated her lies about Mr. Cosby drugging her to every media publication, newspaper, magazine or TV show that will hear her,” including The View, Dr. Phil and Good Morning America.
PREVIOUSLY, December 14: The once-beloved comedian today says that Tamara Green, Therese Serignese, Linda Traitz, Louisa Moritz, Barbara Bowman, Joan Tarshis, and Angela Leslie cost him his comeback. In a court documents Monday, the widely accused Bill Cosby asserts he “neither drugged nor sexually assaulted” the seven women. In fact, Cosby now is suing them back in federal court in Massachusetts for a wide range of damages and injunctions — including publicly “retracting and correcting” their accusations of sexual assault. And he is convinced it was their words and actions that cost him high-profile gigs on NBC and Netflix.
Source: Deadline
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Dwayne Johnson Lands In New ‘Baywatch’ Comedy Film With Zac Efron!
Zac Efron is in talks to join Dwayne Johnson in Paramount’s “Baywatch” comedy, which is based on the 1990s TV show.
Seth Gordon will direct the movie. Johnson will also produce the pic along with his partner Dany Garcia through their Seven Bucks Productions banner. Montecito Pictures and Beau Flynn are producing as well, while Michael Berk, Douglas Schwartz and Greg Bonnan will exec produce.
Damian Shannon and Mark Swift wrote the latest draft of the script.
Although plot details are currently vague, sources close to the project reveal that the studio is taking a comedic route with the film. Production is expected to start in early 2016.
Efron has become a box office draw over the last few years, with 2014’s “Neighbors” hauling in $ 150.2 million in the U.S. ($ 268.2 million worldwide).
Efron just wrapped production on the Chernin comedy “Mike and Dave Need Wedding Dates” alongside Adam Devine and Anna Kendrick. He can be seen next in the Warner Bros. DJ pic “We Are Your Friends.”
He is repped by CAA and Alchemy Entertainment.
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