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Tag Archives: rapid

Global Supply Chain Management For A Rapid And Dynamic Transformation Environment

May 6, 2020   BI News and Info

Large corporations with global operations define their global supply chains with the intent to match supply with demand. More importantly, they consider material flows, established manufacturing and co-manufacturing sites, storage locations, cash flows, technological advantages and restrictions, regulations, tax benefits, and market opportunities.

These supply chain operations run in technology systems of record, planning and analytical applications, and global trade management systems that support solutions to resolve a complex set of regulations to maintain compliance with export and import processes.

Many use global intelligent transfer price supply chain (GITSC) business processes to:

  1. Optimize the landed costs for every product to the customer destination
  2. Define the total costs of ownership
  3. Define the relationship with the market and customers in terms of customer acceptance
  4. Understand and manage customer satisfaction and market share

Here is an example of a GITSC that represents the flow of a product manufactured in China, reprocessed in the European Union, and finally sold in the United States of America.

Figure 1 1024x524 Global Supply Chain Management For A Rapid And Dynamic Transformation Environment

The transfer pricing strategy in this model shows how the product flow gains tax advantages by using operational ports in Singapore and the Netherlands to offload the tax revenue.

In this example, the GITSC model shows that the total global tax accumulated is $ 29.50, for a total accumulated profit of $ 611.50. If the same supply chain did not use the tax advantages of Singapore and the Netherlands, the estimated tax rate would be $ 192.30, with a net profit of $ 448.30. This example GITSC offers an 85% reduction in tax payments and 36.30% net revenue increase.

The following figure shows the GITSC transfer pricing model in blue and the standard supply chain transfer pricing model in yellow.

Figure 2 1024x599 Global Supply Chain Management For A Rapid And Dynamic Transformation Environment

Companies running GITSC models implement business processes supported by IT systems that allow the execution of transactional operations to comply with tax, foreign trade, and customs regulations.

Areas of opportunity for global intelligent transfer price supply chains

The first area of opportunity is the inclusion of an intelligent business system that supports decision-making to manage changes in the supply chain. This is both a challenge and an area of opportunity. These business-intelligence systems rely on the ability to collect transactional data across the supply chain. The objective of increasing the current analytical capabilities of the supply chain is to maximize global after-tax profits by determining the flow of goods and the transportation cost allocation between each of the supply-chain actors. The inclusion of simulation models is the first attempt to stabilize the decision making, with the changes inflicted on the supply chain elements, and the addition of artificial intelligence heuristic expert systems.

The second area of opportunity is to enhance current GITSCs based on lessons learned during the COVID-19 pandemic. The opportunity lies in managing the supply chain ecosystem, not in an isolated and disintegrated industry ecosystem model.

This industrial ecosystem integration is considered the most important priority to enable supply chain ecosystems to efficiently operate in this new reality characterized by fast, dynamic changes.

Join us in our exclusive webinar session on May 19 to get an overview of the SAP Readiness Check tool, which gives a first analysis of your existing SAP ERP application, highlighting key project activities.

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Poolwerx Builds Rapid Global Growth in “The Industry Time Forgot”

May 11, 2019   NetSuite
job%20shorts%20poolside%20poolwerx 109final%20(2) Poolwerx Builds Rapid Global Growth in “The Industry Time Forgot”

Posted by Barney Beal, Content Director

In 1996, John O’Brien was traveling the globe looking for his next business when, visiting California, he saw a scraggily, surfer-looking type drive by in a rusted-out pool maintenance van.

“That’s when I knew I had found it,” said O’Brien. “The industry that time forgot.”

Hired by Cadbury Schweppes right out of college in Melbourne, Australia, O’Brien had some early success in his career, leading a project to turn 400 Cadbury Schweppes employees in the vending business into independent franchisees.

“I immediately saw the dramatic change in improvement and the self-esteem of these guys once they owned their own business,” he said. “I became a convert to the power of franchising and small businesses.”

That franchise project led to several more successful years with Cadbury Schweppes, but when O’Briens’ brother died in a car accident, it led him to reevaluate his life and begin his global search for the next business opportunity. But he set some conditions. It had to be an established industry with growth potential and high profit margins. It had to be an industry that was disorganized but also service-based. And it needed to offer an opportunity for franchisees.

His global trek led him to California and to pool maintenance, which proved to be the perfect fit. According to O’Brien, 80 percent of the world’s swimming pools are over 20 years old and there are more than six million in-ground pools in the US alone. What’s more, there are roughly 10,000 pool shops in the US and about 85% of them are independent, ‘mom-and-pop’ type operations.

O’Brien went back to Australia, where the demographics were much the same, and in 1996 founded Poolwerx. Twenty years later, Poolwerx opened its first stores in the United States, beginning in Arizona with 10 stores. Today it is the largest pool service company in the world with over 500 service vans and 160 retail stores seeing 500% growth in the US in its first four years.

The strong growth of Poolwerx can be attributed to a few key factors, according to O’Brien. Pool owners tend to be wealthier than non-pool owners and those that pay others to do their maintenance are an attractive target market. Additionally, pool maintenance has been a weekly service, paid monthly.

“We realized the only way for it to be viable was to do one monthly call,” O’Brien sad. “We had to convince home owners to upgrade their package.”

Australia, where there is greater appetite for salt chlorination to replace other chemicals and automation and energy efficient pumps that help reduce the significant energy consumption of pools made the monthly visit an easier sell. Having made the case in the Australian market, Poolwerx was better positioned to make it to the American market as well.

O’Brien also found an industry ready for franchise operations. Many mom and pop maintenance businesses were like many family businesses that have trouble handing the reins over to subsequent generations and looking to sell. Franchising offered a way out by making the business more attractive.

Poolwerx also combines its service business with retail and ecommerce. The retail stores, which Poolwerx differentiates from the competition with sleek, modern designs, offer equipment, chemicals and pool accessories, while the ecommerce site routes business to local franchise stores based on zip codes and creates opportunities to win new service business.

Finally, Poolwerx’ corporate office took the time and effort to evaluate each individual market to set the optimal price points to reach its profit margins.

Technology 

As Poolwerx has grown, it has been able to take advantage of technology advances to add offerings to its service like the ability for customers to log in to online portals and see charges or check on equipment. Similarly, remote sensors can now trigger a service call after incidents like a storm that may require a technician to come and retest chemical levels at an outdoor pool. With a significant portion of its customers operating public pools, like hotels and universities, Poolwerx franchises need to be particularly attentive to local board of health regulations for pool quality.

Yet, as Poolwerx was expanding into the United States, O’Brien realized his existing homegrown accounting system was not going to allow him to scale as he wanted, creating difficulties with monthly close and tax compliance. Worse, accountants were reluctant to even use the cumbersome software. After a twelve-month scoping project O’Brien selected NetSuite to run his financials, adding SuiteCommerce InStore last year in retail and adopting NextService, a SuiteApp partner to manage service scheduling and tracking.

Franchisees are able to see where their trucks are at all times, track fuel consumption and automatically reroute technicians for maximum efficiency. It can also tell owners when a technician is somewhere they’re not supposed to be or if they’re at a location longer than they should be.

The enhancements and improved visibility have been critical to success. With NetSuite in place as the company launched in the US it’s seen its average transaction value in retail go from $ 86 to $ 89 and its average van revenue per day improve about 3% in the midst of its rapid growth. That visibility extends right down to the employee level, enabling individual employees to see their own average transaction value.

“We didn’t use to have this data until the end of the month,” O’Brien said. “Now we have Toolbox Tuesday. Every week we can all look at those figures. We couldn’t do that before. It’s the power of data.”

Posted on Wed, May 8, 2019
by NetSuite filed under

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Precision Medical Grows Revenue 70%, Streamlines Operations in Rapid Move to the Cloud

August 25, 2018   NetSuite

Posted by Ian McCue, Content Manager

Precision Medical Products experienced the early success every startup covets, growing exponentially every year.

But as the company, which sells gloves for medical and industrial workers as well as durable medical equipment like braces, boots and crutches, shipped more and more product out of its warehouses every day, it struggled to keep operational costs down. To avoid increasing headcount, Precision Medical needed to automate everyday processes that required manual data entry and consumed hours of employees’ time every day.

Shipping costs were also a major issue for Precision Medical. The Northern California-based business promises to deliver orders to customers within two days, which became cost-prohibitive when it shipped its large and heavy products across the country.

The company brought in Bruce Capagli as COO in late 2016 to build a plan for sustainable growth. Capagli knew Precision Medical needed to replace its entry-level business systems with more robust technology to reduce operational costs. And he needed a rapid solution – these problems would only become more urgent as order volume continued to climb.

A seasoned IT veteran, Capagli knew the months- or even years-long ERP implementations with major cost overruns he had endured in the past were not an option. But the world of software had changed dramatically and there were now a number of cloud solutions that would not require the extensive hardware and IT staff investment of his previous projects. He sought a business platform that could scale with rapid growth and be implemented quickly.

SuiteSuccess proves a perfect fit

Precision Medical found a cloud platform that would support its expansion while allowing it to stay nimble in NetSuite. It could get financials, customer relationship management (CRM) order management and inventory management systems up and running quickly with NetSuite’s SuiteSuccess methodology, which leverages the experience of thousands of deployments and leading practices to launch solutions on an accelerated timeline.

The supplier of medical goods was up and running with the new platform just 59 days later.

“I’m all about just getting stuff done fast, I don’t like things to linger, and we had immediate need, so when that was offered to us, we definitely wanted to take advantage of it,” Capagli said.

“I’ve just really enjoyed and appreciated the commitment to meeting timelines and deliverables. That’s a refreshing change from previous experiences when people would throw out a date, and the date would come and go, and it would be nothing but excuses.”

Order fulfillment became much more efficient and NetSuite’s Advanced Order Management module solved the problem with shipping costs, routing orders to whichever warehouse offers the best shipping costs based on zip code. That allows the organization to meet customer expectations for rapid delivery.

Soon after, Precision Medical continued its move up the stairway and unified ecommerce with financials, CRM and order and inventory management, eliminating manual data entry with online orders. A SuiteSuccess for Commerce implementation got the new web store live in only 23 days.

The upgraded site offers consumers and B2B buyers a better customer experience with a cleaner look and feel, improved navigation and product suggestions for bestsellers or related items. Wholesale buyers can request a quote or quickly add an item to their cart by SKU or product name.

On the back-end, Capagli uses drag-and-drop site management tools to add new products, swap pictures and make other changes as the business evolves.

“I think the biggest benefit is not needing a developer or highly-compensated IT resource on staff to build, maintain and keep the system up and running,” he said. “I’m able to make changes and updates, maintain it, do everything that needs to be done with the changing of the business without any training or anything. It’s just very intuitive and easy to use.”

Revenue climbs without increasing operational costs

Precision Medical’s revenue climbed 70 percent year-over-year from the beginning of 2017 to the start of 2018 and online sales are responsible for much of that revenue growth. Today, the business sends out an average of 40 orders per day, up from about 15 per day early on. Over that same period, operational costs remained flat due to the scalability of their system, which did not require additional resources to support that growth.

The company will soon open a third warehouse in the central U.S. (its current facilities are on the East and West Coast) and hopes to ramp up its wholesale business as it manufactures more items.

Precision Medical is evidence that a rapid business transformation is more feasible than ever before with the technology available today. Fast-growing companies can quickly reimagine their operations to support growth.

“For us being a small, lean company and growing as quickly as we are, this solution helped us take our business to the next level,” Capagli said. “We could not feel more confident about our future in this industry.”

Posted on Wed, August 22, 2018
by NetSuite filed under

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Why CRM? – You’re Experiencing Rapid Growth

March 6, 2016   Microsoft Dynamics CRM

Welcome, readers, to our Why CRM blog series! We recently launched a new website aimed at answering basic questions around customer relationship management (CRM) software called “Why CRM.” The concept behind Why CRM is simple. We believe that CRM offers solutions for countless common business problems, but more often than

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 Why CRM? – You’re Experiencing Rapid Growth

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Why CRM? – You’re Experiencing Rapid Growth

March 5, 2016   Microsoft Dynamics CRM

Welcome, readers, to our Why CRM blog series! We recently launched a new website aimed at answering basic questions around customer relationship management (CRM) software called “Why CRM.” The concept behind Why CRM is simple. We believe that CRM offers solutions for countless common business problems, but more often than

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The CRM Minute: Why CRM? You’re Experiencing Rapid Growth [VIDEO]

January 18, 2016   Microsoft Dynamics CRM

    Welcome, readers, to our Why CRM video blog series! We recently launched a new website aimed at answering basic questions around customer relationship management (CRM) software called “Why CRM.” The concept behind Why CRM is simple. We believe that CRM offers solutions for countless common business problems, but

 The CRM Minute: Why CRM? You’re Experiencing Rapid Growth [VIDEO]

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B2C marketing cloud Emarsys takes on $33M Series A, primed for rapid expansion

September 15, 2015   Big Data

Emarsys, an all-in-one marketing ‘cloud’ for predictive marketing, personalization, analytics, and marketing automation today is announcing a $ 33 million equity investment from San Francisco-based Vector Capital. Emarsys has more than 500 employees serving more than 1,300 clients in 140 countries from 16 global offices. The funding will be used to further develop the platform and for a full operational build out of teams in the U.S. and Latin America. It’s the first investment in the company’s 15 year history.

Emarsys, under CEO Hagai Hartman, has grown 10x over the past five years without a VC investment, a “rare accomplishment in SaaS” according to Matt Blodgett, Managing Director at Vector Capital.

So why the big round now, so late in the company’s history? By studying marketing technology, we’re able to point to a few clear market conditions that show why marketing tech is such a hot opportunity with VC’s right now.

  1. Massive shift in technology spend to CMOs: The numbers being reported should be taken with a grain of salt. But as Blodgett told me in an email interview, CMO’s have become the “belle of the corporate technology ball.” As marketers continue to own more customer interactions in multi-channel, real-time environments, CMOs are being pushed to assume new platform responsibility.
  2. CMO’s changing role as customer experience agent: You can throw a rock in a corporate marketing meeting and hit three people today talking about “customer experience.” This is increasingly falling under the CMO’s domain (call-center and tracking, customer feedback, real-time business insights and analytics). Emarsys’ focus on personalized customer interactions “perfectly aligns with this shift,” according to Blodgett.
  3. Lifetime value  > customer acquisition: Particularly for B2C, the types of customer data being made available to marketers allows for effort to be smartly expended on retaining customers versus acquiring them. Most B2C marketing budgets focused on lead gen and customer acquisition are unprofitable and extremely difficult to track accurately. Blodgett says, “what generates profits for B2C companies — whether it is ecommerce, retail, travel, gaming, Internet — are repeat and loyal users and buyers.”

Emarsys CEO Hagai Hartman says companies have always been using personalization to create long lasting and profitable repeat buyers. They just haven’t had the technology to support it at scale. A way to think about it is using retail as an example. “Before technology and the Internet, retail was custom and local — your favorite shops knew what you liked and would inform you. After technology, retail became mass and convenient — but the price of the scale was the loss of the personalized nature of shopping.”

Emarsys can support the ‘mass’ nature of online shopping but with a custom feel informed by capturing data on past behaviors and machining it into marketing campaigns.

As Blodgett puts it, Emarsys might be the “best kept secret” in marketing technology — with its “uniquely integrated BI, personalization, predictive analtics, marketing automation, and highly scalable messaging capabilities — all operating in a real-time global scale.”

Emarsys is the engine of some of the world’s smartest customer engagement. Its eMarketing Suite offers an integrated, complete and actionable solution to maximize your customer engagement and revenue. Segment customers according to w… read more »

Matt is a Managing Director and joined Vector in 2014. Matt has over 14 years of experience working with high growth technology companies as an investor and advisor. Matt works closely with founders and entrepreneurs building rapidly g… read more »

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VB’s research team is studying web-personalization… Chime in here, and we’ll share the results.

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The key to rapid growth: Disrupt an industry

August 16, 2015   Big Data

Modern organizations need leaders who understand disruption, embody agility, and are naturals with new digital tools. Join us at GrowthBeat to learn from leaders who do all this.

Samir Patel, the founder of Growth Machines, will moderate a breakout session featuring the following speakers:

  • Matt Epstein, VP of marketing at Zenefits
  • Chris Brull, VP of marketing at Kawasaki Motors Corp.

Disruption will be the focus, as the speakers discuss how to be responsive and move fast to succeed.

Zenefits is no stranger to disruption. Its free online HR software firm gives companies the option to cut out the middlemen — insurance brokers — and buy insurance plans straight from the source. It is changing how businesses manage their HR operations.


From VentureBeat

2 days, 6 topics, 80+ speakers, 500+ growth marketers. Only a few days left to register for GrowthBeat!

Since its 2013 launch, Zenefits has grown to more than 1,000 employees, and is expecting to quintuple its revenue in 2015 over last year. Fast Company listed it among the world’s top 10 most innovative companies of 2015 in health care.

Although it was established in the 1960s, Kawasaki Motors Corp. is another industry disruptor. It was an early adopter of social media and the first Japanese power sports manufacturer to launch mobile-based communications. It embraces digital marketing tools and experiential events, such as broadcasting product launches worldwide from Times Square.

Growth Machines wants to shake up the marketing world. Its team consists of data-driven employees who understand changing marketing channels. The goal: “to build a self-perpetuating, repeatable, scalable and predictable marketing machine that reaches millions by itself.” It has already managed $ 1 billion in ad spend.

These companies see disruption as a requirement for doing business. Learn from their marketing leaders at GrowthBeat.


VB’s research team is studying web-personalization… Chime in here, and we’ll share the results.

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