Tag Archives: Results
New York Sends ChiCom Virus Patients to Nursing Home WITH Body Bags and Expected Results
New York state mandated that a facility CANNOT refuse to accept ChiCom Virus patients. Naturally, after being forced to accept two infected patientsthey have already used more body bags than the two patients they were forced to accept. Andrew Cuomo certainly has a handle on the situation. He also has blood on his hands. They sent two infected people to a home with NO infections and so far 30 people have died. Fuck you New York and fuck you Cuomo. (I wonder how many of the dead voted for that useless prick?)
An executive at the facility — which was previously free of the deadly disease — said the bags were in the shipment of personal protective equipment received the same day the home was forced to begin treating two people discharged from hospitals with COVID-19.
“My colleague noticed that one of the boxes was extremely heavy. Curious as to what could possibly be making that particular box so much heavier than the rest, he opened it,” the exec told The Post Thursday.
“The first two coronavirus patients were accompanied by five body bags.”
Within days, three of the bags were filled with the first of 30 residents who would die there after Gov. Andrew Cuomo’s Health Department handed down its March 25 directive that bars nursing homes from refusing to admit “medically stable” coronavirus patients, the exec said.
Like clockwork, the nursing home has received five body bags a week — every week — from city officials.
“Cuomo has blood on his hands. He really does. There’s no way to sugarcoat this,” the health care executive added.
Marketing Automation Tips That Empower Small Teams to Drive Major Results
You might be considering one of several approaches — building SEO skills within your existing team, hiring a consultant, or bringing onboard an SEO specialist.
Regardless of the route you take, your marketing strategy must be backed by a data-driven tool for analyzing SEO. For example, Act-On’s SEO Audit Tool gives you the insights you need to refine content about your products and services in ways that attract more visitors. This feature empowers you to evaluate the SEO of any webpage, including your competitors’.
It also helps you optimize landing pages and forms so they are more likely to achieve good positioning on search engine results pages (SERPs). You can add and fine-tune metadata, such as the page title and description, and even receive useful guidelines for SEO best practices.
Upwards of 40,000 Google searches happen every second. When you have the right tools, refining and aligning your content to rank higher becomes much easier. And driving more traffic means spreading more awareness, providing more education, and generating more conversions — all of which translate to more leads and better customers.
Social Media for Small Marketing Teams
Roughly 45 percent of the world’s population regularly use social media. And in America, the average citizen spends three hours each day browsing social networking sites.
Further, more than half of all U.S. consumers turn to their social networks for purchasing advice.
And since so many people are on social media, it makes sense that your brand should be present on these sites as well. So, too, does staying abreast of what matters most in 2020 in social media marketing, which is where marketing automation can make a major impact.
Act-On’s Advanced Social Media Module has all the features you need to take your social media marketing strategy to the next level.
For instance, our built-in content curation engine uses your content analytics to identify new content opportunities and topics that are likely to increase engagement. The more engagement (clicks, comments, likes, and conversions) a post generates, the more you’ll receive recommendations for similar content.
Another way to take advantage of the power of social media is with a response dashboard. More people are turning to social media for questions and support, making it critical to respond rapidly and with the most appropriate information.
How a Flexible BI Platform Drives Business Results
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Customers matter. And thus whatever an organization can do to make smarter customer decisions faster will surely drive a better customer experience. Easier said than done in a dynamic business such as mortgage fulfillment services where time is of the essence and the data points involved are immense.
This is where adopting a flexible BI platform can come in handy. And this is exactly what Promontory MortgagePath did to help its lender customers make more timely and accurate credit decisions for their end customers.
Promontory MortgagePath provides mortgage fulfillment services for third party lenders. Driven by innovative technology and a customer-first ethos, their goal was to reduce the cost and the time its customers required to originate a new mortgage. And to help its customers make more profitable loans, data-driven insights on crucial credit decisions along with regulatory compliance, were also a must.
The company turned to TIBCO Jaspersoft embedded BI software to create reports, embed visualizations, and add self-service capabilities. As a result, Promontory MortgagePath was able to bring over 5,000 pieces of data together from disparate sources, analyze it, and display it in an easy-to-understand way. Additionally, the delivery of the information to its lenders and their customers was 83 percent faster than before. Both of these actions led to a more efficient lending process and far higher customer satisfaction.
Promontory MortgagePath also saw a number of benefits from adopting a more flexible platform, including:
- Faster insights, enabling anyone providing mortgage services to ask questions and get the answers they need from complex data in a short timeframe
- Easy for lenders to perform self-serve reporting, allowing them to access the data they need and easily display it in an intuitive and easy-to-understand pre-built report
- Improving the competitive playing field, so lenders can offering new mortgage products across any spectrum, any size lender, and any type of end customer, while also maintaining compliance with new regulations.
See the full case study to learn more about how Promontory MortgagePath’s flexible BI platform drove better business results.
5 Ways B2C Companies Can Leverage Email for Better Results
4) New and Updated Product Launch Emails
Good businesses are constantly releasing new products, services, and features. Great businesses are able to disseminate that information to their customer base in fun and innovative ways that lead to better engagement and more sales opportunities.
Whenever your company releases a new product or updates an existing product, you should include a strong email marketing campaign as part of your holistic go-to-market strategy. Think about it: your existing customers are already invested in some aspect of your company and offerings, so there’s a very good chance that they’d also be interested in what’s coming next!
New and updated product launch emails are designed to do more than generate sales; when done properly, they help foster connection to your entire brand. You’re advertising your bright, shiny, and new offering, so you want to create a real sense of enthusiasm that you can transfer to your existing customers. This means using big, sharp images and clever, concise copy. Most importantly, you want to make sure your branding elements jump off the page while also tying seamlessly to your new product.
Use the subject line and preview text to let your audience know that they’re about to view or learn about something new and exciting, being as explicit as possible with the limited characters at your disposal. Include a prominent CTA that clearly states the desired action, and make it easy for your customers to access the new or updated product by redirecting them to a clean and simple landing page where they can request a free trial or purchase the new item outright.
5) Use Email to Gather Customer Feedback
Successful B2C companies are constantly innovating and improving upon their product and service lines. And one way they can do that is by understanding what is and isn’t working. Sending emails prompting customers to take a survey or leave product feedback can help your company gather the data you need to develop and deliver the best possible offerings and experiences.
Obviously, you want to make sure you’re sending survey emails to customers who have actually purchased something from you in the past. So, a common best practice is to send these emails as part of a trigger campaign following a sale or interaction with customer support. These emails empower your customers to voice their opinion of your products and services, which helps to increase customer satisfaction and loyalty. Further, it allows you to understand where you’re succeeding and where you might have missed the mark, so you can continue to improve your offerings with each new iteration.
In addition to surveys, which usually limit the interaction to objective yes/no or multiple-choice questions, you should encourage your customers to give more detailed feedback by inviting them to leave a review or testimonial. You can leverage great reviews by sharing them on your website, product pages, or social media platforms. Or, you could even follow up with the customer directly to see if they’d like to participate in a more involved case study or success story.
Even negative reviews can be extremely helpful as they give you the chance to improve your product and reach out to the reviewer directly to help make the situation work to your advantage. In some cases, these reviews (and your responses) can help your other customers solve their problem, which could save you from additional negative reviews in the future. For example, a customer trying to decide if they want to buy a pair of jeans might notice a negative review suggesting to size up, which would prevent them from making the same mistake.
If you aren’t getting much traction with your customer feedback emails, consider adding additional value to incentivize your customers to participate. This might include a standard discount with a simple user code or maybe a free trial to your next product release. Make sure the offer is included in the subject line to inspire your audience to click through to the email.
Simpleview Is Experiencing Great Results Since Becoming an Act-On Partner
AO: If I’m a destination marketing organization, why do I want to work with Simpleview?
NC: Great question! A number of reasons, really. For destination marketing, the teams are usually funded by the government and, therefore, pretty small. So, obviously, that’s where our marketing automation ties in really well because our clients wear a lot of different hats. Typically, they have smaller budgets and smaller teams to manage their campaigns, so marketing automation is pretty crucial for them.
Another major reason is that we’re able to help our clients create quick and seamless integrations with their CMS and CRM system. That’s one of the biggest reasons people work with Simpleview, specifically, and it’s something our clients absolutely need but just aren’t sure how to handle on their own.
AO: What were the primary factors that led to you and your team choosing Act-On?
NC: Well, we’re a bit unique in that we were looking for a true partnership that could supply a solution, not just for us, but for our clients as well. We needed a tool that was powerful and would help us do a lot beyond just email. One of our main concerns was creating good funnels that would usher our prospects through a compelling customer journey — and we knew that our customers would be looking for the same sort of automation.
AO: Can you speak a bit about the onboarding process with Act-On?
NC: Yeah, definitely. We onboarded and launched Act-On two years ago. I was pretty impressed by the support options you were able to provide. The knowledge base in Act-On Connect was really helpful and our account and success managers worked with us heavily to answer a lot of our more complicated questions. I remember we would meet monthly and had a 90-day plan ironed out early on. There were also a lot of training courses and other resources available with Act-On that made implementing the tool a lot easier and a lot more successful.
AO: That’s awesome. We love to hear that. How has Act-On influenced your digital marketing processes from a holistic standpoint?
NC: Well, I don’t know if you know this, but we actually redesigned our website around Act-On because it’s such a powerful tool that we could get even more out of it by aligning our CMS with marketing automation. For example, we used to store all of our content and images in a media library on our CMS, but Act-On’s Media Library is just so much more powerful and ties directly into other tools (like segmentation and automated programs), so we decided to house all of our media there instead.
Better Data Requests = Better Data Results
Building a Data-Driven Future
It’s important for everyone at a company to have the data they need to make decisions. However, if they just work with their data team to retrieve specific metrics, they are missing out. Data teams can provide a lot more insights at a faster rate, but you will need to know how to work with them to make sure that everyone is set up for success.
Data teams can be thought of as experts at finding answers in data, but it’s important to understand how they do that. In order to get the most value out of your collaboration, you need to help them understand the questions that matter to you and your team and why those questions need to be answered. There are a lot of assumptions that get built into any analysis, so the more the data team knows about what you are looking for, the more knowledge they may find as they explore data to produce their analysis. Here are four tips to make more productive requests from members of your data team:
Approach data with an open mind
It’s important to treat the data request process as an open-ended investigation, not a way to find data that proves a point. A lot of unexpected insights can be found along the way. Make your goal to ask questions and let your data team search for the answers. This approach will allow you to get the best insights, the type of unknowns that could change your decision for the better. If you put limitations on what you’re asking the data, you’ll end up putting limitations on the insights you can get out of your inquiry.
To really dig into this, think about how questions are answered scientifically. Scientists treat any bias as an opportunity for the insight to be compromised. For example, let’s say you are looking to improve customer satisfaction with your product. Requesting a list of customers with the highest and lowest NPS scores will give you a list of people who are happiest or most frustrated, but it is not going to let you know how to improve customer satisfaction. This request puts too much attention on the outliers in your customer base rather than identifying the key pain points. That’s part of the picture, but not all of it. If you’re trying to create a program that targets your goal, let your data team know the goal, give them a few optional starting points, and see what they come back with. They might surprise you with some sophisticated analysis that provides more insight and helps you launch a fantastic program.
Start with a conversation, not a checklist
The single biggest mistake a line-of-business professional can make when requesting data is to present a data expert with a list of KPIs and tell the data team to just fill in the blanks. This approach misses so much of the value a data team can provide. Modern data teams have technology and abilities that allow them to go much further than just calculating numbers. They can guide analytical exploration through flexible, powerful tools to make sure you’re getting the most valuable insights out of your data.
Instead of a list of metrics, think about starting your data request as a meeting. You can provide the business context needed and a list of questions that you want answered. You can even present some initial hypotheses about what those numbers may look like and why they might move in one direction or another. This is a great way to kick off the conversation with your data counterpart. From there, you can benefit from their experience with data to start generating new and more informed questions from their initial inquiries. The data team’s job is to get you information that helps you be more informed, so give them as much context as possible and let them work as a problem solver to find data-driven recommendations.
Data should recommend actions, not just build KPIs reports
A lot of standard business KPIs measure the results of company efforts: revenue, lead conversion, user count, NPS, etc. These are important statistics to measure, but the people tracking them should be very clear that these numbers track how the company is moving, not why it is moving that way. To make these data points actionable, you need to take analysis further. Knowing that your NPS is going up or down is useless if it doesn’t inform a customer team about the next step to take.
A good data team will map important KPIs to other data and find connections. They’ll comb through information to find the levers that are impacting those important KPIs the most, then make recommendations about how to achieve your goals. When you get a list of levers, make sure to understand the assumptions behind the recommendations and then take the right actions. You can always go back to those KPI reports to test if the levers are having the intended effect.
Data requests are iterative, give the data person feedback
Communication about data should not end when the data has been delivered to you. It’s important to dig into the analysis and see what you can learn. Instead of reporting that data or taking action on it right away, you should check with your dashboard creator to make sure that he or she can verify that you’re reading all of the data properly and that the next steps are clear. There are a lot of ways to misinterpret data; a good way to prevent mistakes is to continue communicating.
Even if you’ve gotten the right takeaways from the data, it’s still good to consult with your dashboard creator and go over your interpretation of the information so they know how you read data. You may need a follow-up meeting to restart with the overall question you want to answer, then see what additional data needs to be collected or what modifications are needed to make the report or dashboard work best for your intended use-case.
