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Work Remotely with Microsoft Teams During COVID-19: Tips for Success

April 3, 2020 Microsoft Dynamics CRM

Working from Home During COVID-19? Follow These Tips for Success with Microsoft Teams

A week ago, Microsoft sent out a message to more than 50,000 employees in the Seattle area. In short, it asked them to start working from home if possible. While Microsoft’s employees were already using Microsoft Teams, the almost immediate transition to working remotely meant the company quickly saw a major uptick in both chat and video meeting usage.

With so many of us now working remotely, Microsoft’s Corporate Vice President for Microsoft 365, Jared Spataro, has taken the time to share some tips for how to work from home effectively with the help of Microsoft Teams. We’ve summarized his advice below.

How to Get Started with Working from Home

Working remotely can be intimidating, especially when you’re first getting started. To make the transition from office-based to home-based work as smooth as possible, follow these three tips.

First, be sure to set aside a dedicated space for your home office. Microsoft Teams provides you with access to the documents and files you need, making it easy to get up and running with your ‘virtual’ office right away. It’s fine if you don’t have a proper home office already set up — just be sure to devote a specific space to working remotely, whether it’s a spare bedroom, the corner of your dining table, or another space in your home.

Next, be sure to communicate clearly with your team members. Let everyone know what your schedule is, and stick to whatever schedule you set. Provide your teammates with regular project updates directly in the relevant Teams channel. This makes it easy for team members to look back through the channel history later to get a sense of how everyone’s progressing with a given project.

Lastly, don’t forget to set boundaries from day one. When you first start working from home, it’s easy to find yourself working outside of normal office hours. But more time devoted to work isn’t necessarily better. Failing to set boundaries will quickly lead to burnout, which will ultimately reduce your long-term productivity. Be sure to mentally ‘clock out’ from your work each day, and set your laptop aside until the next morning.

Keep Meetings Focused and Effective

We’ve all been on our share of conference calls, but shifting to a 100% virtual meeting schedule can be a challenge.

There are a few things to keep in mind in order to maximize the efficiency and productivity of meetings. First, be sure to give everyone a join option in Teams, and encourage participants to use video. Being able to see people face-to-face is important. If you’re the meeting organizer, do your best to make everyone feel included. It’s easy for people to feel ignored, and some participants will struggle to make themselves heard or take part in a virtual meeting environment. Consider recording your Teams meetings (so long as your organization allows it). This gives team members the chance to review what was discussed at a later date.

Stay in Touch Socially

Working remotely can lead to feelings of isolation, which is why it’s so important to stay socially connected with coworkers. Instead of only checking in via chat when you need a question answered or have a project update to offer, be sure to make casual conversation with your coworkers, too. Sitting down to lunch? Invite everyone to ‘meet for lunch’ via video.

Keep It Fun

With all the stress that comes with the transition to working remotely, don’t forget to make an effort to keep things light and positive in the virtual workplace. Share personal updates via the Teams General channel, and invite other team members to make suggestions for how to keep the digital workplace fun and engaging.

Making the Transition to Teams

Is your organization ready to get started with Microsoft Teams? JourneyTEAM can help you make the transition quickly and easily. Plus, we can offer your organization access to a 6-month free trial of Microsoft Teams. Contact us now to learn more about work from home solutions.

Article by: Dave Bollard – Head of Marketing | 801-436-6636

JourneyTEAM is an award-winning consulting firm with proven technology and measurable results. They take Microsoft products; Dynamics 365, SharePoint intranet, Office 365, Azure, CRM, GP, NAV, SL, AX, and modify them to work for you. The team has expert level, Microsoft Gold certified consultants that dive deep into the dynamics of your organization and solve complex issues. They have solutions for sales, marketing, productivity, collaboration, analytics, accounting, security and more. www.journeyteam.com

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CRM Software Blog | Dynamics 365

3 Tips to Improve Collaboration Across Distributed Marketing Teams

March 31, 2020 CRM News and Info

While many 1-to-2-person marketing teams dream of having a few extra people on board to help them execute their marketing efforts, having more people in the mix often leads to many challenges. Unless they have a very clear structure and protocols in place, companies with larger teams often find it difficult to determine which efforts to prioritize and encounter major roadblocks throughout the project management process.

shutterstock 566877226 3 Tips to Improve Collaboration Across Distributed Marketing Teams

These challenges become even more difficult when you’re dealing with distributed marketing teams that are spread across multiple offices, marketing to different regions, and often doing so in different languages. Because of these added factors, distributed marketing teams can also find it more difficult to collaborate, ensure brand consistency, and report on their collective success.

Unfortunately, when companies fail to address and resolve these challenges, the consequences can be devastating. For example, you might find that some marketing units have no trouble achieving their goals while others are struggling to implement a multi-channel marketing strategy that works. Lack of control over these efforts can also result in campaigns and efforts that are all over the place and not on brand, which can severely damage your brand reputation.

Effective and efficient organizations have systems in place to help their teams work together regardless of where they are in the world. Successful organizations have found a way to centralize their efforts, improve visibility and communication, and equip their teams with the tools they need to launch effective marketing efforts.

Today, we’re going to walk you through a few tips and tools to help you implement a system that will empower your distributed marketing team to collaborate and improve results across the board.

Improve Visibility and Collaboration by Adopting a Solution With Parent/Child Account Capabilities

You need to have a good foundation in place before you can improve efficiency and collaboration across your distributed marketing team. That means you need the right processes and tools to help facilitate communication, consolidate data and insights, and empower your team with the tools they need to execute your campaigns to the fullest.

While many companies let each marketing unit choose their marketing automation platform , this offers subteams little-to-no visibility of what their peers are doing. It also opens the door for them to surpass any type of approval process before launching their marketing efforts, leading to disjointed and off-brand marketing efforts. (Our friends at Sharp Europe actually came to us in an effort to solve this problem, which you can learn more about here.)

Adopting a marketing automation platform that supports a marketing network (also known as parent/child account capabilities) allows you to get your entire team on the same page. Marketing networks allow you to assign a “parent” or central account to manage the “child” accounts across your organization. The parent account is responsible for specifying which users have access to certain accounts, campaigns, and templates — as well as managing the approval process.

This model allows you to centralize your efforts, providing key stakeholders with improved visibility into your marketing initiatives and results across the organization. Using one platform also enables team members to collaborate on projects even if they’re working miles away from each other and paves the way for your team to share best practices and improve processes across the board.

Leverage Templates to Streamline Marketing Processes and Ensure Brand Consistency

One of the biggest challenges for large and distributed marketing teams is maintaining brand consistency. When your different marketing units are working on distinct projects with different priorities and deadlines, it can be easy to bypass an established approval process in an effort to get things out the door as soon as possible.

The problem with this approach is that it often results in messaging and design that don’t accurately represent your brand and do very little to build your trust and credibility. As a result, many of your leads will lose interest early on, even if your product or services are superior to those of your competitors.

Creating pre-approved templates for emails, forms, and landing pages to share across your distributed marketing team helps you eliminate this challenge and streamline processes — especially since it saves so much extra work for your team while also eliminating the potential for human error.

The right marketing automation platform should equip you with the tools you need to easily build, store, and share these templates with your team. Act-On has easy-to-use drag-and-drop tools that enable you to build professional and eye-catching templates that your distributed marketing team can leverage without having to know HTML.

Consolidate Your Data to Enhance Your Strategy Across the Board

Consolidating your data and then analyzing it into actionable insights is a challenge for many companies, especially those using multiple platforms and dealing with disconnected systems. But to improve collaboration and work with your entire distributed marketing team to enhance your marketing strategy, you need to gain visibility into your collective results.

Knowing which of your efforts are working and which need improvement enables you to come together to share best practices and identify what you can do to strengthen your marketing strategy. Tracking and consolidating your results in real-time also allows you to take immediate action to remediate any efforts that aren’t generating results. All of this allows your team to spend their time and effort on tasks that will yield the best results for your organization.

The right marketing automation platform should equip you with the tools you need to measure your marketing ROI and analyze performance. Act-On’s Data Studio, for example, allows you to consolidate your data from across your organization in one place and provides you with tools to easily dissect your results.

Our platform also integrates with leading CRMs and BI tools to make it easy for you to share data with other distributed marketing teams across your organization.

Choose a Tool That Enables Your Distributed Marketing Team to Implement an Effective Multi-Channel Strategy

In addition to searching for a solution with parent/child capabilities, you should look for a tool that allows you to streamline processes and enhance your marketing.

Act-On is designed to empower teams of all sizes with the resources they need understand their customers’ pain points, anticipate their needs, deliver targeted and effective multi-channel campaigns, and measure their marketing progress for consistent improvement and great ROI.

If you’d like to see our platform in action and learn how it can help your distributed marketing team achieve their goals, please schedule a demo with one of our marketing automation experts.

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Act-On Blog

Rights Data Tips The Streaming War In Favor Of Content Owners

March 24, 2020 SAP

Rights management data – it’s not just about tracking permissions and monitoring revenue anymore. With the right predictive technology, television content owners will soon turn that intelligence into the edge they need to win over subscription viewers.

The streaming wars are heating up. Every market player – from digital giants like Netflix, Amazon Prime Video, and Hulu to new TV studio entrants such as Disney+, Apple TV+, Google Play, and Peacock – is building up libraries of thousands of fresh, high-quality content and cultural favorites. But when it comes to capturing the hearts and minds of their subscribers, they will have to do much more than house thousands of films and TV episodes.

Vast content libraries may mean more choice. Yet finding something good to watch can be like finding a needle in a haystack. Recommendation engines are too simplistic to curate the right content in the new world. Streaming platforms do not detect unusual patterns to detect when a different person uses a family subscription. And perhaps more frustrating is gaining a clear understanding of viewer behavior to provide an appropriate mix of options across genres and interests.

How often do we quit watching a movie after only eight minutes, only for the streaming platform to recommend another one just like it? Let’s face it: streaming providers have an opportunity here to delight customers. The platform needs to intelligently curate content to individual subscribers – intelligently removing options based on drop-off rates and licensing terms and matching material to viewing history and behavior.

Delivering experiences viewers value

For decades, content owners have been tracking where original programs run, how many times they’re watched, whether they’re viewed by a shared household or an individual, and which demographics demand the content. Such a static snapshot only worked well when TV executives controlled a limited portfolio of material from which consumers could choose.

Now, that traditional power structure of the relationship between content owners and viewers has flipped, thanks to the emergence of streaming providers. Access to libraries comprising thousands of options allows viewers to watch anything their hearts desire anytime, anywhere, and on any device – a moment (whether it’s 20 minutes or 20 hours) made just for them.

This pervasive desire for personalized experiences is not going away. From luxury items to commodities, everything consumers purchase can be personalized to meet particular needs and whims. Brick-and-mortar stores are becoming more experiential and curated to suit shoppers’ style needs and past fashion choices. Shoe brands – such as Nike, Adidas, and Vans – allow buyers to create their unique sneakers from laces and upper to lining and sole.

Because personalization in both B2B and B2C interactions is becoming the norm, viewers expect the same from the content they watch. With technologies such as SAP S/4HANA for rights and royalty management by Vistex, media content providers can leverage a next-generation digital core to understand what individual viewers want to watch today, tomorrow, and six months from now.

By leveraging predictive analytics and artificial intelligence embedded in the technology, broadcasters and streaming providers can match demographic profiles to relevant content. They can track and analyze behavioral patterns and determine whether a viewer who, for example, finished watching a horror film wants to see a comedy or another scary movie. More importantly, content owners can better manage their content library, removing unprofitable material, maintaining the rights of in-demand items, and adding new offerings that complement viewership trends.

A data-rich foundation for a new era of TV

The highly dynamic plays of the streaming providers are setting the stage for disruptive digital content that meets the needs of rapidly changing consumer viewing behaviors and preferences.

With the right technology generating real-time rights, broadcasters can compete as well – if not better. By knowing how to identify and limit the presence of low-demand items from their content library and exploit those that are in high demand, these players can run a streaming model that delivers a plausible future of substantial differentiation.

Find out how SAP S/4HANA for rights and royalty management by Vistex can help your business avoid the chaos of the streaming wars by creating experiences that wow your viewers every time.

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Digitalist Magazine

Marketing Automation Tips That Empower Small Teams to Drive Major Results

March 22, 2020 CRM News and Info

You might be considering one of several approaches — building SEO skills within your existing team, hiring a consultant, or bringing onboard an SEO specialist.

Regardless of the route you take, your marketing strategy must be backed by a data-driven tool for analyzing SEO. For example, Act-On’s SEO Audit Tool gives you the insights you need to refine content about your products and services in ways that attract more visitors. This feature empowers you to evaluate the SEO of any webpage, including your competitors’.

It also helps you optimize landing pages and forms so they are more likely to achieve good positioning on search engine results pages (SERPs). You can add and fine-tune metadata, such as the page title and description, and even receive useful guidelines for SEO best practices.

Upwards of 40,000 Google searches happen every second. When you have the right tools, refining and aligning your content to rank higher becomes much easier. And driving more traffic means spreading more awareness, providing more education, and generating more conversions — all of which translate to more leads and better customers.

Social Media for Small Marketing Teams

Roughly 45 percent of the world’s population regularly use social media. And in America, the average citizen spends three hours each day browsing social networking sites.

Further, more than half of all U.S. consumers turn to their social networks for purchasing advice.

And since so many people are on social media, it makes sense that your brand should be present on these sites as well. So, too, does staying abreast of what matters most in 2020 in social media marketing, which is where marketing automation can make a major impact.

Act-On’s Advanced Social Media Module has all the features you need to take your social media marketing strategy to the next level.

For instance, our built-in content curation engine uses your content analytics to identify new content opportunities and topics that are likely to increase engagement. The more engagement (clicks, comments, likes, and conversions) a post generates, the more you’ll receive recommendations for similar content.

Another way to take advantage of the power of social media is with a response dashboard. More people are turning to social media for questions and support, making it critical to respond rapidly and with the most appropriate information.

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Act-On Blog

enCloud9’s Best Tips for Surviving Working From Home

March 17, 2020 CRM News and Info

Working from home may become more common as the COVID-19 virus continues to spread, but at enCloud9, we have been working from home since our founding in 2008. In fact, you might say – we are experts at it. Because we are experts at working from home, we would like to offer 10 of our best tips to help you keep your productivity (and spirits) high.

enCloud9’s tips for working from home

1. Have a desk/specific area designated for your workspace. If at all possible, this workspace should be separate from your living space. This might include:

- A good work chair. Check local resources for a good used one. (Some prefer sitting on an exercise ball or having a standing desk). Most of us use Herman Miller Aeron chairs – and you can find them on Facebook Marketplace or Craigslist for around $ 300. Trust us your back will thank you!
- A desk. (Again, there are all kinds of great deals for used desks online). Get one large enough for you to spread out a bit

2. Have all materials needed for you to do your job. Some of the things might need are a good headset, a sufficient computer (possibly a second monitor), pens, pencils, highlighters, paper, Post-its, or index cards.

3. Keep a regular routine. This includes

- Having a set number of hours you work. Cut off work at the end of the day. When you are done, you are done (although particular instances might change this).
- Getting up at the same time you always do. Do the same things you always do in preparation for work (ie, exercise, shower, get dressed, drink coffee).
- Having a regular time set for lunch. Either meet some friends for lunch if possible or just take some time off to read, sit outside, etc… Do something relaxing that you enjoy during this time.

4. Take frequent short breaks. It is a scientific fact that “regular, short breaks can help people to focus, increase their productivity, and reduce their stress.” We know this is true of children, but it also applies to adults. These breaks might include activities such as:

- - taking a short walk and getting some fresh air (fresh air is important for the brain to function).
  - throwing in a load of laundry
  - emptying the dishwasher
  - playing with your kids or pets. Take them out to the park or for a short walk.

Use the Pomidoro Technique to get more done. This is a productivity technique that uses a timer to break down work into focused intervals, referred to as Pomidoros. The word Pomidoro comes from the Italian word for tomato, so you’ll also hear this referred to as the tomato technique. There are many apps and websites devoted to this technique. Here is one of our favorites.

5. Drink water and eat healthy foods. Not only will this help you feel better and keep your spirits up, but it will be easier for your brain to focus. Make sure you are getting fresh air and exercise as well. There has been extensive brain research proving the benefits.

6. Think about what time you are most productive. Do your most challenging work during your peak productivity time. I work best at night so home based work suits me well.

7. Also consider what type of work environment lets you focus the most. For some, this may be total quiet. For others, it might be with light music or TV going in the background.

8. Make checklists or have a place to write down the tasks you need to complete.

9. Keep in regular contact with your co-workers. Here at enCloud9, we use Microsoft Teams. Microsoft Teams allows us to chat, meet, collaborate, or call from anywhere. There are many other tools that enable businesses to take their operations off site. Zoom, GoToMeeting and Slack all offer options for teleworkers as well.

Many companies, such as Microsoft have been allowing and encouraging employees to work from home during this pandemic. In order to promote working from home, 5 different tech companies have recently announced that for a limited time the premium fees on their productivity tools will be waived in light of the ongoing COVID-19 outbreak. These companies include Microsoft, Google, Cisco, Zoom, and LogMeIn.

Microsoft will be granting access to the premium E1 tier of Microsoft Teams, which allows for meetings of up to 10,000 participants and normally costs $ 8 per user. This 6-month trial will roll out globally.

10. Above all, relax and remember this situation is only temporary. It is nice that we have the option of working from home. 30 years ago, it would have been impossible for this many people to work from home. While not every job can be performed from home, it is a luxury that so many jobs can be done at home. Here at enCloud9, we have been successfully working from home and supporting clients all over the world for a long time.

About enCloud9

enCloud9 uses its unique approach to help small and medium- sized businesses to increase efficiency and boost productivity through Microsoft’s powerful range of cloud-based software. Since we are experts at working from home, feel free to contact us if you need help implementing any of the programs or ideas mentioned above. We hold a monthly webinar with the purpose of helping you to increase your productivity. Visit our YouTube channel to view past topics and recordings. Join us this Friday, March 20 as we highlight the best productivity updates to Power Apps and Dynamics 365.

Other helpful resources

Bing has launched a COVID-19 tracker that displays the number of confirmed cases worldwide. The data is broken down into active, recovered and fatal cases, and can be filtered by geographic region. To learn more about this great interactive resource click here. This is updated daily.
As the spread of the COVID-19 virus becomes more prevalent, many companies might begin to experience a reduction in workers. To compensate for a reduction, business owners should consider preparing their workplaces just in case. In order to properly prepare your business for the COVID-19 virus, we have included this article from KimKomando.

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CRM Software Blog | Dynamics 365

Tips to Help You Optimize Your Sales Funnel

March 7, 2020 CRM News and Info

All businesses want to be profitable and see their numbers grow from year to year. To experience sustainable growth, however, businesses have to fine tune and streamline their sales processes to attract, engage, and convert leads into customers faster than before.

Sales Funnel Hero Tips to Help You Optimize Your Sales Funnel

Doing so can be difficult because of everything involved in getting prospects to the finish line. For businesses dealing with disconnected systems and inefficient processes, it can be hard to gauge where things went wrong, how to reel leads back in, and also ensure a seamless handoff when prospects are ready to talk to Sales or make a purchase. Many times, these organizations find themselves constantly putting out fires instead of focusing on driving growth.

Thankfully, with the right strategy, businesses can attract the right leads, provide them with personalized experiences that improve engagement, and ensure they have everything they need to make an informed decision when they near the end of the sales funnel.

So, if driving conversions and improving ROI are two of your business goals for 2020, you’ve come to the right place.

The following tips will help you engage your leads, keep them moving through the sale funnel, and win them over when the time to make a purchase comes around.

Use Segmentation to Personalize Your Marketing Efforts

Thanks to Google and social media, today’s customers are accustomed to accessing the information they need in just a few clicks. This puts the pressure on you and your team to deliver targeted information and experiences.

To meet this demand, companies are replacing their one-size-fits all marketing with more tailored and targeted messaging and experiences.

Unfortunately, this has proven to be a very difficult, expensive, and time-consuming feat for many organizations. Not only are they trying to expand the number of campaigns they produce, but they’re also determining the most effective method to distribute their efforts to the right audience at the best time.

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Act-On Blog

Cultivate Customer Loyalty With These 3 Tips

March 2, 2020 CRM News and Info

2) Product Education and Adoption Is Crucial for Long-Term Relationships

Many times, companies are so used to their own products and services that they take their ease of use for granted. Another common mistake is to assume that your customers and clients are using your offerings to their full potential.

To avoid this, you can create several different customer marketing campaigns to ensure sound practical knowledge and optimum usage.

Automated Trigger Campaigns

Earlier, we talked about creating onboarding campaigns to help your consumers get the hang of your products and services. Yet, despite our best efforts as marketers, many customers don’t open those emails or text messages — much less click on any helpful links therein. So, persistence is the key to ensure product adoption.

With marketing automation, you can track user behavior in your app or on your website. Segment these individuals based on their usage and/or purchase history and then launch automated campaigns to familiarize them with your products and services and encourage adoption. Include concise and direct instructions in your campaign and add links and prominent calls-to-action to helpful resources (if available).

You can also A/B test your emails to learn what’s working and what’s not to optimize your onboarding campaigns moving forward. This will help you ensure that your subject lines, CTAs, and content are all resonating with your audience.

Pro-Tips and Training

Depending on your service and product lines, your customers might need some advanced training.

Use progressive profiling and adaptive forms to make it easy for them to sign up for digital training sessions across your marketing channels — on your website, the login page of your app, in your monthly customer newsletter, or even on social media. Don’t overcomplicate the material, but make sure your customers have the fundamentals they need to get great usage out of your product and remain loyal when their renewal date comes around or they’re ready to make another purchase.

If you don’t have the resources to host regular training sessions, consider filming weekly pro-tips (just like we do) and sharing your videos on your social platforms and in your monthly newsletters.

Customer Webinars

If you want to go above and beyond, customer webinars can be extremely helpful in improving product education and adoption. These digital events provide a great opportunity to dig in deep regarding some of the more complicated features of your offerings and guide customers through certain functionality or use cases they might not have tried to implement without your help.

And since a large portion of your audience would rather learn through watching than reading, webinars usually draw a lot of viewers, which gives you a chance to promote additional products and services in real-time.

The best part is that, by reserving some time for Q&A, you can interact with your customers on a personal level and discover common frustrations that you can work to solve internally.

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Act-On Blog

Tips for Creating a Landing Page That Generates Conversions

February 27, 2020 CRM News and Info

by Helen Veyna

Last updated February 19, 2020

If demand and lead generation is a top priority for your organization, you know that capturing critical contact information is key to making sure your leads don’t slip away. Knowing who your contacts are, what industry they work in, and what is driving them to explore your solution empowers you to continue to engage with them through personalized marketing efforts. After all, the point of having a robust demand generation program is to attract leads that you can nurture and convert into customers down the road.

shutterstock 218538049 Tips for Creating a Landing Page That Generates Conversions

Making sure that your messaging and content are right on target will help you build credibility with these leads, keep them moving through the sales funnel, and convince them to choose you over your competitors.

But you’re probably wondering how to go about collecting key information, especially when it’s challenging enough to even get people on your website.

In some cases, landing pages allow you to kill two birds with one stone. The right landing page will help drive people to your site by offering original content and information and offer these individuals valuable content gated behind forms to entice them to hand over their information. However, if your goal is to generate conversions, you can use dedicated landing pages without any extra navigation to focus on the goal at hand.

The information you collect using landing pages allows you to build a thorough customer profile to help you determine the best marketing strategy to keep each customer interested. As you uncover more information about who your customers are, you can segment them into the appropriate campaigns and send them the right content and information to help them inch closer toward making a decision.

It’s important to keep in mind, however, that not all landing pages are created equal. Having a well-designed landing page can help you stand out from the competition and generate conversions. Today, we’re outlining a few best practices to help you make sure you’re creating landing pages that are visually appealing, easy to read, and motivate your customers to complete your call to action.

1. Make Sure Your Headline Is Clear and Catchy

Your headline is the first thing that people see when visiting your landing page. Many times, that’s all they need to decide if they want to continue to engage. It can also be extremely disappointing for visitors to visit a webpage that doesn’t offer what it said it would. So, it’s extremely important for your headlines to not only be catchy, but also clearly state what you have to offer.

If the headline is the title of a content asset (such as an eBook), you should use titles that directly address the kind of information your visitors can expect to find. If you need a little more room to make your offer easy to understand, you can always use a subheadline to further explain the purpose of your landing page. In addition to providing your visitors a clear idea of the offer they can expect from your landing page, your headline also provides a great opportunity to use popular keywords that resonate with your audience and will drive more traffic to your landing pages.

2. Keep Your Copy Brief and to the Point

A landing page should serve as an introduction of what’s in store for your visitors if they decide to exchange their information. Having too much copy on a page can overwhelm the user and make them bounce from your landing page before filling out a form.

To avoid this scenario, keep your copy brief and to the point. A short paragraph and a few bullet points is all you need to provide your audience with a sneak peek of what they’ll get when they fill out a form and download your asset or sign up for an event.

Because you’re keeping your copy short, you need to ensure that your message is clear and resonates with the pain points and interests of your consumers. Using high-ranking keywords and language that pertains to your visitors industry, preferences, and stage in the sales funnel can help ensure that your prospects remain interested in what you have to say.

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3. Always Include Important Information

If you’re using your landing page to promote a piece of content such as an eBook or video, you can get away with including a few bullet points describing what your visitors can expect. If you’re hosting an event or webinar, however, you should also include a date, time, location, and presenter information.

Doing this will help your leads remember to clear time on their schedule to attend, helping you reap the rewards of interacting with in real time.

4. Use Design Best Practices to Make Your Landing Page Visually Appealing

A landing page that is too busy and hard to read will hurt your conversion rate. If you want to prevent your audience from bouncing before converting, you need good and simple design as a foundation.

Keeping things simple doesn’t mean that your landing page should be plain. Using eye catching graphics and images that complement the purpose of the landing page and give more context to your copy are a great way to capture your audience’s attention.

Another good rule of thumb is to keep key information above the fold. While you can include information on your landing page that allows your visitors to learn more about your brand and what you have to offer, you don’t want to distract them from your call to action. Keeping elements such as summaries and CTA buttons at the top of the page will help your visitors know what to do to receive their offer and make it easy for them to do so.

You don’t have to be a graphic designer or know HTML to design a visually appealing landing page. A marketing automation platform with easy-to-use templates will have a variety of features to help you get started.

Building Better Landing Pages Banner CTA Tips for Creating a Landing Page That Generates Conversions

5. Make It Easy for Individuals to Sign Up

A form with too many fields will scare away potential leads. Using an adaptive form with minimal fields allows you to ask customers for only the information you need to continue to build their profile. So, for example, if you already have their email and name, you can ask them to indicate their industry and topic of interest. This helps you collect the information you need and eliminates your lead’s frustration of having to fill out the same information each and every time.

6. Include a Clear CTA That Is Easy to Find

For your landing page to generate conversions, you have to make sure that you have a clear call to action. Whether it’s downloading an eBook, registering for an event, or signing up to receive more information, your customers have to know what to do and how to do it. Placing a prominent button at the end of your form will indicate that you want your visitors to fill out a form — and what they’ll get if they do it.

7. Feature Key Customer Logos and Reviews

Many times, a prospective customer’s first impression of your brand is your landing page. So, you want to show your audience who you are (beyond an eBook or a webinar). An easy way to do that is by showcasing a few top customer reviews and notable logos at the bottom of your page. This will allow your prospects to gain a sense of the type of customers you serve and learn why they choose you over your competitors, while also helping you establish credibility and trust in what you do.

Tips for Creating a Landing Page That Generates Conversions

8. A/B Test Elements to Optimize Your Efforts

Even the best landing pages can use a refresh every now and then. That is why you should make A/B testing different elements of your page a priority. A good place to start is by testing different versions of your headline to see if it’s helping drive traffic to your page. Once that is optimized, you can venture on to test other elements — such as design, CTA placement, and so on.

Act-On Can Help You Build Engaging Landing Pages That Spark the Customer Journey

Landing pages are one of the most powerful tools at your disposal because they allow you to collect that information you need to deliver personalized marketing efforts. But creating compelling and effective landing pages shouldn’t require you to invest more time and resources. Act-On makes it easy to build engaging landing pages and adaptive forms that appeal to your audience and generate conversions.

Additionally, our platform can empower you to do so much more than build great landing pages. We give you the tools to launch innovative and personalized multi-channel campaigns that help you attract leads, convert customers, and improve retention. It’s your true one-stop shop for lifecycle marketing!

To learn how Act-On can help you transform your digital marketing strategy, please schedule a demo with one of our marketing automation experts. They’ll be thrilled to show you the many ways Act-On makes it easy to innovate your marketing strategy at scale.

Building Better Landing Pages blog CTA Tips for Creating a Landing Page That Generates Conversions

5 Tips to Help Make Your Next Customer Event a Success

January 3, 2020 CRM News and Info

2. Take Advantage of Having Your Customers in the Room and Emphasize the Power of Networking

Customer events provide a rare opportunity for your current customers to connect with peers who are using similar solutions. For people who are part of a small team (or, many times, the only user of your solution), it can be very exciting to network with other customers and share best practices.

But how does encouraging your customers to network help you at the end of the day? While it might not seem obvious at first, creating opportunities for your customers to connect with their peers to share tips and ideas opens the door for them to be more active users of your product or service. That’s because as your customers talk to each other, they’ll discover new and exciting ways to leverage what you provide.

For example, you might have a customer who is experiencing a pain point that they might not know your solution can solve. However, a new friend they just met at the event has the perfect use case for your product or service that will help them resolve their problem. While this customer might have otherwise been inclined to search for a new vendor, this new discovery will remind them how great it is to be your customer.

3. Leverage Your Social Channels to Create Buzz Before, During, and After the Event

Customer events are a great opportunity to create community, but you don’t have to wait to get all your people in a room to get them talking and raving about your brand. Leveraging social media is a great way to get your attendees excited before the event, invite them to share special moments once they’re there, and keep the momentum going long after the big day is over.

To encourage customers to look forward to your event, you should develop a social media campaign sharing the event location, date, and any highlights you think will motivate your target audience to sign up. In these posts, include a link to a dedicated landing page where your customers can go to discover more details and register for the event.

Although it’s easy to create one or two posts to promote your event, seeing the same message over and over again can tire out your audience. To avoid getting unfollowed or blocked by your social media followers, diversify the content of your posts promoting the event and spread them out over time.

Creating a dedicated hashtag for your event is an excellent way to motivate attendees to share moments from throughout the day. You can further incentivize them to share content on their social media profiles by hosting a photo contest or automatically entering them into a raffle every time they post.

Finally, it’s just as important to follow up through social media as it is through email. After your event, make sure to write a post thanking customers who attended your event and tag them and/or their companies if possible. Not only will this allow you to increase engagement on your post, but it’s also a great way to keep the conversation going. You’ll also find that many customers will want to share what they enjoyed about your event. Having their feedback front and center is a great way to motivate those who didn’t attend to register for one of your events in the future.

You might be thinking that managing all the activities I just mentioned is more than you can handle. However, the right social media management tool, such as Act-On’s Advanced Social Media Module, can help you automate most of these activities so you can stay on top of your social media game without having to spend all day in front of your computer.

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Tips For Protecting Your Data From Cyberattacks

December 12, 2019 BI News and Info

Cyberattacks are becoming increasingly common. Organizations and individuals are understandably concerned about their digital security. Research estimates that hackers try to break into a computer every few seconds. That is why it’s vital to protect your personal or business information online.

Cybersecurity should be among the top priorities in your business. Installing firewalls, hiring cybersecurity experts, and installing antivirus software are measures you can take to identify bugs in your computer and network systems. But you also ought to bring your A-game to enhance cybersecurity.

There is no bulletproof method for preventing cyberattacks, but there is so much you can do to reduce the risk. Here are a few suggestions for securing your business and personal data.

Recognize that you are a target

The first tip towards protecting yourself from cyberattacks is to understand that you are a target. People often don’t see themselves or their businesses as targets, which explains why they let their guard down. You need to remain vigilant to protect your data, regardless of the industry you operate in or the size of your business. Individuals are also a target of cyberattacks, even if they don’t deal with enormous amounts of data.

Firewall and antivirus protection

The use of antivirus protection is among the most prevalent solutions for fighting malicious attacks. The software blocks malicious viruses and malware from accessing your computer, laptop, or any other device and compromising your data. But make sure you install antivirus software from a trusted vendor and avoid running more than one antivirus tool on your devices. Using a firewall is also essential in protecting your data from cyberattackers. You need to invest in a next-generation firewall to screen out viruses, hackers, and other malicious activities that take place over the Internet. You also need to use a firewall in your router to prevent network attacks.

Back up your data

You can back up your data by copying it to other, separate locations to protect yourself from cyberattacks. Chances are you will not be in a position to access your phone, computer, or laptop when you are under a cyberattack. That can paralyze your business activities and potentially lose customers or business deals. However, you can continue your usual business operations if you have backed up your data. And you will not lose your data, regardless of what happens to your devices. Make sure you back up your data regularly.

Avoid public WiFi

If you have to use public Wi-Fi, make sure that you use a virtual private network (VPN). A VPN encrypts the traffic between the VPN server and your device. Or use your cellphone network if you don’t have a VPN, so a cybercriminal cannot quickly obtain the data on your device.

Encrypt your data

All digital systems handle sensitive data. It could be your bank information, customer data, business plans, or employee records. That is why you should incorporate cybersecurity measures to protect your sensitive data. You should seek help from cybersecurity professionals to encrypt your data. You can also look for full encryption tools available in your operating systems. You can also use blockchain for your internal networks to encrypt every business transaction that takes place within the digital ledger blocks.

Use two-factor authentication

Two-factor authentication is another effective way of protecting your online accounts from cyberattacks. You can opt for codes to be generated or sent on your phone or any other device. The generated codes are used to authenticate who you are every time you log into an online account. That way, even if hackers access your password, they can’t get into your accounts because they don’t have your phone to receive the codes.

Commercial and personal cybersecurity boils down to proactive measures to protect your data. These tips are suggestions to keep your information secure and prepare you for future security threats. Since the web is evolving, cyberattackers are also changing their techniques. Therefore, make sure you take cybersecurity seriously.

Learn Why Even The Most Secure Platform Can’t Keep All Your Data Safe.

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Tag Archives: Tips

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1. Make Sure Your Headline Is Clear and Catchy

2. Keep Your Copy Brief and to the Point

3. Always Include Important Information

4. Use Design Best Practices to Make Your Landing Page Visually Appealing

5. Make It Easy for Individuals to Sign Up

6. Include a Clear CTA That Is Easy to Find

7. Feature Key Customer Logos and Reviews

8. A/B Test Elements to Optimize Your Efforts

Act-On Can Help You Build Engaging Landing Pages That Spark the Customer Journey

Related Blog Posts

2. Take Advantage of Having Your Customers in the Room and Emphasize the Power of Networking

3. Leverage Your Social Channels to Create Buzz Before, During, and After the Event

Recognize that you are a target

Firewall and antivirus protection

Back up your data

Avoid public WiFi

Encrypt your data

Use two-factor authentication

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